Santera Mairi Festival 2027 – Hida, Japan

Overview

The Santera Mairi Festival is a breathtaking and romantic winter tradition held in the snow-dusted town of Hida-Furukawa. Translating to the “pilgrimage of the three temples,” this historic event illuminates the quiet mountain town with thousands of candles, creating an ethereal landscape that feels as though it has been lifted from a fairy tale. The festival serves as a beautiful tribute to the long-standing tradition of young people visiting the three local temples—Enko-ji, Shinshu-ji, and Honko-ji—to pray for love and good fortune, a custom that has been observed for over three hundred years.

As darkness falls over the historic Shirakabe Dozogai Street, the path is lined with hundreds of tall, glowing candles set within delicate snow lanterns. This soft, flickering light casts long shadows against the traditional white-walled storehouses, reflecting off the gently flowing water of the Setogawa Canal. The air is crisp and cold, yet the warmth of the candlelight and the sense of communal peace make this one of the most magical experiences in the Japanese countryside. It is a moment of deep stillness and reflection that captures the essence of winter in the Hida region.

Beyond the aesthetic beauty, the festival remains a vibrant cultural touchstone for the local community. It is a time for residents to maintain their heritage, ensuring that the ancient stories of courtship and prayer continue to be passed down through the generations. Visitors are invited to walk the illuminated path, partake in the quiet prayers, and experience a rare, meditative side of Japanese winter festivities that honors both the history of the town and the universal hope for love and prosperity in the coming year.

Event Highlights

• Experience the mesmerizing beauty of the candle-lit pilgrimage, where thousands of candles and hand-carved snow lanterns transform the historic district into a luminous winter wonderland.
• Walk the path connecting the three local temples—Enko-ji, Shinshu-ji, and Honko-ji—following a centuries-old tradition dedicated to love and happiness.
• Admire the architectural elegance of the Shirakabe Dozogai Street, where historic white-walled storehouses are perfectly framed by the glowing candlelight.
• Enjoy the peaceful, meditative atmosphere of a traditional Hida winter, far removed from the bustle of modern city life.

Why Attend

This festival is ideal for couples, photographers, and travelers who appreciate the quiet, poetic side of Japanese culture. It is perfect for those who want to experience a truly authentic, local event that emphasizes mindfulness, tradition, and the beauty of winter in a well-preserved historical setting.

Attending this festival allows you to step into a scene of unparalleled winter charm, providing a rare opportunity to connect with the traditions of Hida-Furukawa. It is a rewarding visit for anyone seeking a unique cultural experience that combines architectural history, spiritual heritage, and the breathtaking aesthetic of thousands of flickering candles against the snow.

Date & Duration

• Event Date: Mid January 2027
• Event Duration: One evening of illumination

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Ticket Information

• How Tickets Are Sold: This is a traditional community pilgrimage; no tickets are required for entry.
• Admission Type: Public access to the illuminated streets and temple grounds.
• Ticket Pricing: Free Admission.
• Special Seating Options: No formal seating is provided; the event is intended as a walking pilgrimage.
• VIP Options: There are no VIP tiers for this communal religious and cultural event.

Venue / Location

• City and Country: Hida, Japan
• Venue Name: Shirakabe Dozogai Street (and three local temples)
• Google Maps Address: 1-chome, Furukawacho Ichinomachi, Hida City, Gifu Prefecture

Contact Information

• Phone Number: +81-577-73-2111
• Official Website: www.hida.travel

Accommodation Options:

Hida-Furukawa offers an array of traditional ryokans that are particularly cozy during the winter months. Staying in these local lodgings provides the perfect opportunity to enjoy a warm hot-spring bath after an evening spent walking in the snow, as well as a hearty, locally sourced dinner featuring Hida-grown ingredients.

For a broader variety of hotel options, many visitors choose to stay in nearby Takayama, which is easily reached by a short train ride. This allows guests to enjoy the amenities of a larger town while dedicating their evening to the unique, serene experience of the candle-lit pilgrimage in Furukawa.

Getting There

• Nearest Airport: Toyama Airport (TOY) is approximately 35 miles from the Hida area.
• Nearest Train/Metro Station: Hida-Furukawa Station on the JR Takayama Main Line.
• Bus Routes or Public Transport Options: Local community buses operate within Hida City, connecting the main station to the historic district.
• Parking Availability: Limited public parking is available in town; please follow local signage for designated festival parking.
• Directions by Car: Accessible via Route 41 from Takayama; drive toward Hida-Furukawa and follow signage for the historic Old Town area.

Dining Recommendations

Breakfast Recommendations:

• Traditional morning sets at local ryokans featuring warm miso soup and steamed rice.
• Station-area coffee shops that provide a cozy start to the day with fresh pastries.
• Seasonal bakery cafes in the historic district offering locally baked goods and regional fruit preserves.

Lunch Recommendations:

• Restaurants along the canal serving Hida beef bowls, a highlight of the local culinary scene.
• Traditional noodle shops offering handmade soba, celebrated for the purity of the local mountain water.
• Small, family-run diners specializing in seasonal vegetable tempura and warm, nourishing tofu dishes.

Dinner Recommendations:

• Upscale dining venues specializing in A5-grade Hida Beef, cooked over traditional charcoal grills.
• Intimate izakayas in the historic district that serve a selection of regional sake paired with mountain-sourced herbs.
• Reservation-only kaiseki eateries that focus on multi-course meals celebrating the seasonal bounty of the Gifu prefecture.

Local Specialties to Try:

• Hida Beef, known for its incredible marbling and melt-in-the-mouth texture.
• Local sake brewed in Hida’s centuries-old breweries, offering a crisp, clean finish that pairs perfectly with winter meals.
• Mitarashi dango, a local rice dumpling snack grilled with a savory soy-based glaze, perfect for a cold evening.

What is this event?

The Santera Mairi Festival is a centuries-old winter pilgrimage where young people visit three local temples to pray for love and happiness. The event is famous for lining the historic streets of Hida-Furukawa with thousands of candles and snow lanterns.

It serves as a meditative winter ritual that honors local traditions and the quiet beauty of the snow-covered mountain town. The sight of the flickering lights reflecting off the canal creates a peaceful, fairy-tale atmosphere.

Why is it popular?

The festival is popular because it offers a truly unique, romantic, and visually stunning winter experience that remains deeply rooted in local history. Tourists are drawn to the aesthetic beauty of the candle-lit pilgrimage and the opportunity to participate in a genuine Japanese tradition.

It provides an intimate and tranquil alternative to more commercial winter illuminations. The combination of historical architecture, spiritual significance, and the magical glow of thousands of candles makes it a standout event for anyone visiting the Hida region in winter.

Tips before you go

• Dress in very warm, layered winter clothing, as the temperature in Hida can drop significantly once the sun goes down.
• Bring a camera and a tripod if you wish to capture the long-exposure beauty of the candle-lit street and temple grounds.
• Plan your visit to include time for a warm drink at a local cafe to warm up between temple visits.
• Check the local tourism office’s updates on the day of the event, as heavy snowfall may lead to minor adjustments in the candle-lighting process.
• Walk slowly and remain mindful of the snow lanterns and candles; the festival relies on the collective care of all visitors to maintain its delicate atmosphere.

Tips for First-Time Visitors

• Hida-Furukawa is best explored on foot; ensure your boots have good traction for walking on snowy, stone-paved streets.
• Use a translation app for assistance in the smaller, traditional shops, as English signage may be limited in the historic district.
• Take the JR Takayama Main Line from Takayama; the train ride through the snowy mountain valleys is exceptionally beautiful.
• Visit the Takumikan Craft Museum before the sun sets to learn about the incredible woodworking history that built the town’s iconic storehouses.
• Embrace the quiet pace of the evening; the festival is a meditative experience, and the best way to enjoy it is to take your time walking the route.
• If you enjoy learning about local industry, visit one of the town’s sake breweries to discover the traditional fermentation techniques used in this snowy climate.

Attendee Experiences

• Walking down the canal-side street with thousands of candles flickering in the snow was the most peaceful and beautiful moment of my entire winter trip.
• The way the light reflected off the white-walled storehouses felt like stepping into a dream; I have never seen anything quite as magical.
• I loved the quiet, humble nature of the prayers; it felt like such an authentic and special way to connect with the local culture of Hida.

Video

Location

FAQ