Marketing Technology Fair Tokyo 2027 – Japan

• March 18, 2027
  Event date:
• March 19, 2027
  Event end:

What to expect

Marketing Technology Fair Tokyo is Japan’s leading exhibition for media and advertising and multi-channel marketing, focused on marketing technology, data-driven marketing and e-commerce integration. The 2027 edition marks the 15th edition of this fair, organized by Informa Markets Japan and co-located with eCommerce Fair Tokyo 2027 which marks its 20th edition, creating a combined platform for marketing and digital commerce.

What to expect is a comprehensive B2B trade show that brings together exhibitors including publishers, software providers, content providers, campaign management platforms, online promotions, email marketing, search engine marketing, web advertising, targeting, tracking and analysis solutions, online ad production, online research, incentive delivery, content management software, outsourcing, mobile marketing, media planning, content owners, portals and analysis tools. The fair is positioned as an international specialized exhibition of advertising and marketing technologies and services, attracting marketing decision makers, e-commerce managers, brand managers and digital transformation leaders.

The event expects about 15,000 attendees and around 100 exhibitors, providing a concentrated environment for discovering latest marketing technologies and networking with industry peers. The focus themes for the upcoming edition include Data Marketing, Branding, Content Marketing and Fan Marketing, reflecting current trends in customer engagement, data utilization and community building. The fair is part of Japan’s broader digital marketing ecosystem, alongside other technology fairs at Tokyo Big Sight.

Event dates

Exhibition Dates: March 18–19, 2027

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Venue Name: Tokyo Big Sight, 3 and 4 West Hall
Address: 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan
Official Website: https://www.tfm-japan.com/
Access Information: Access details available via Tokyo Big Sight official site at www.bigsight.jp

Venue Overview: Tokyo Big Sight is Japan’s largest international exhibition center, located in Ariake, Tokyo Bay area. The West Hall provides modern exhibition space with high ceilings, advanced infrastructure and direct access from Yurikamome Line and Rinkai Line. The venue hosts numerous international trade shows including eCommerce Fair, Japan Shop Design and other technology exhibitions.

Organizer: Informa Markets Japan., Ltd
Co-located Event: eCommerce Fair Tokyo 2027, 20th edition, held simultaneously in adjacent halls, allowing visitors to access both fairs with single registration.

Contact Information: Phone +81 3-5296-1020, Email info@ecfair.jp for general inquiries and exhibitor applications.

Full event programme

Main Exhibition: The core program features exhibition booths presenting marketing technology solutions across data marketing, branding, content marketing and fan marketing. Exhibitors showcase products and services for campaign management, email marketing, search engine marketing, web advertising, targeting and tracking, analysis tools and content management.

Focus Themes Zones: Dedicated zones for Data Marketing focusing on data collection, analysis and utilization for personalized marketing, Branding focusing on brand building and brand experience, Content Marketing focusing on creation, distribution and performance measurement of content, and Fan Marketing focusing on community building, loyalty and engagement.

Co-located eCommerce Fair: The 20th edition of eCommerce Fair Tokyo runs concurrently, featuring e-commerce site construction companies, logistics, payment solutions and online shopping innovations. Companies specializing in e-commerce site construction including Future Shop, E-Retailing Systems, CAFE24 Japan and EC-Cube have featured in previous editions, alongside comprehensive e-commerce ecosystem providers.

Seminar Program: The seminar program offers 45-minute sessions with 100 seats per session, requiring pre-registration. Organizers manage entry and exit of participants. Sessions cover case studies from trend-setting global brands and practical marketing technology implementation.

Sponsorship and Networking Areas: Sponsorship items and networking lounges provide opportunities for informal meetings and business discussions within exhibition halls.

Photo Album and Past Highlights: Previous editions have featured presentations from companies including NEC and Parrot Analytics, with topics such as content valuation data service and demand analytics.

Key speakers & keynote speakers

Industry Leaders: The fair invites keynote speakers from leading marketing technology companies, global brands and digital transformation experts. Previous editions have included presentations from NEC, Parrot Analytics and other technology providers discussing innovations in marketing.

Data Marketing Experts: Speakers specializing in data marketing, analytics and customer data platforms sharing insights on data-driven marketing strategies.

Branding and Content Leaders: Brand managers from major Japanese and international companies discussing branding, content marketing and fan engagement strategies.

eCommerce Innovators: Speakers from e-commerce platform providers and retailers sharing case studies on online shopping innovations and marketing strategies.

Technology Providers: Representatives from software providers, content providers and analysis tool vendors presenting latest marketing technology solutions and implementation examples.

Conference sessions & tracks

Data Marketing Track: Sessions covering data collection, customer data platforms, data analysis, personalization and privacy-compliant marketing, focusing on how data drives modern marketing campaigns.

Branding Track: Sessions on brand building, brand experience, purpose-driven branding and measurement of brand impact in digital era.

Content Marketing Track: Sessions covering content creation, distribution, content management software, SEO, social media content and performance measurement of content marketing.

Fan Marketing Track: Sessions on community building, loyalty programs, fan engagement, user-generated content and long-term customer relationships.

eCommerce Integration Track: Joint sessions with eCommerce Fair covering online shopping, conversion optimization, logistics, payment solutions and integrated marketing and e-commerce strategies.

Case Study Sessions: Presentations from trend-setting global brands sharing real-world implementation of marketing technologies and lessons learned.

Session times & schedule

Daily Opening Hours: Exhibition open from 10:00 to 17:00 each day during the two-day event.

Seminar Sessions: Each seminar lasts 45 minutes with 100 seats, requiring pre-registration. Organizers manage entry and exit. Sessions are scheduled throughout both exhibition days with breaks between sessions for booth visits.

Opening and Closing: Exhibition opens in morning with registration and badge pickup. Morning sessions typically start after opening, with afternoon sessions continuing until closing time.

Networking Time: Lunch breaks and afternoon coffee breaks provide informal networking opportunities within exhibition halls and sponsorship areas.

Co-located Fair Schedule: eCommerce Fair operates on same schedule, allowing visitors to move between fairs and attend sessions in both events.

Ticket types & registration

Visitor Registration: Free visitor registration available via official website, with pre-registration recommended to avoid onsite queues. Visitor badge provides access to both Marketing Technology Fair and co-located eCommerce Fair.

General Visitor Pass: $0, free for qualified industry professionals who pre-register online. Walk-in registration may also be free but pre-registration ensures smooth entry.

Seminar Participation: Seminar attendance requires pre-registration in addition to visitor registration, due to limited seating of 100 seats per session. Some premium seminars may have additional fees.

Exhibitor Badges: Exhibitor badges provided to exhibiting companies for staff, including access to exhibition halls and exhibitor lounge.

VIP and Press Registration: Special registration categories for VIP buyers, press and speakers, with additional benefits such as lounge access and meeting scheduling support.

Group Registration: Group registration available for companies sending multiple attendees, with streamlined badge pickup for groups.

Student Registration: Student registration may be available for university students studying marketing, with valid student ID required.

Registration deadlines

Visitor Pre-registration: Pre-registration opens several months before event and remains open until day before event, with onsite registration available during event hours.

Seminar Pre-registration: Seminar seats are limited and pre-registration is required, with registration closing when seats are filled. Early registration recommended for popular sessions.

Exhibitor Application Deadline: Exhibitor applications for booth space close several months before event, with package booth and raw space options available on first-come first-served basis.

Sponsorship Deadline: Sponsorship items have separate deadlines, typically earlier than exhibitor application deadline.

Exhibitor list & major companies

Exhibitor Overview: The fair brings around 100 exhibitors to participate, featuring mix of established technology providers and emerging startups.

Major Categories: Publishers, software providers, content providers, campaign management platforms, online promotions, email marketing solutions, search engine marketing, web advertising, targeting and tracking, analysis tools, content management software, outsourcing services, mobile marketing and media planning companies.

Notable Past Exhibitors: Companies including NEC, Parrot Analytics, Future Shop, E-Retailing Systems, CAFE24 Japan, EC-Cube and other e-commerce site construction companies have participated in co-located fairs.

International Exhibitors: International companies from Asia, Europe and North America showcasing global marketing technology solutions adapted for Japanese market.

Startup Zone: Dedicated area for startups presenting innovative marketing technology solutions and seeking partnerships with larger enterprises.

Exhibitor Benefits: Package booth option includes exhibition space of 8.1 square meters, display stands with sliding doors, carpet, spotlights, company nameplate, electrical trunk line construction and usage fees for 1kW, and electrical outlet. Raw space option provides space only of 12 square meters for custom booth construction.

Exhibition halls & floor plan

Venue Layout: Tokyo Big Sight West Hall Halls 3 and 4 used for Marketing Technology Fair, with adjacent East Hall 7 used for eCommerce Fair in some editions.

Floor Plan Features: Exhibition halls divided into zones by focus themes including Data Marketing, Branding, Content Marketing and Fan Marketing, with seminar rooms located within halls.

Package Booth Specifications: Package booth measures width 3 meters by depth 2.7 meters by height 2.7 meters, including display stands of width 1 meter, depth 0.7 meter, height 1 meter with sliding doors, carpet, three spotlights and company nameplate.

Raw Space Specifications: Raw space option width 3 meters by length 2 meters, total 12 square meters, allowing custom booth design.

Seminar Areas: Seminar rooms with 100 seats located within exhibition halls, with managed entry and exit.

Sponsorship and Networking Areas: Designated areas for sponsorship displays and networking lounges, providing meeting points for exhibitors and visitors.

Access Points: Direct access from Yurikamome Line Tokyo Big Sight Station and Rinkai Line Kokusai-Tenjijo Station, with signage guiding visitors to West Hall.

Networking & business meetings

Business Matching Service: Organizer provides business matching service connecting exhibitors with qualified buyers based on interests and needs.

Networking Lounges: Dedicated networking areas within exhibition halls for informal meetings and business discussions.

Seminar Networking: Seminar sessions provide opportunities for Q and A and networking with speakers and fellow attendees sharing similar interests.

VIP Buyer Program: Special program for VIP buyers offering pre-arranged meetings with exhibitors, lounge access and concierge support.

Evening Reception: Networking reception may be held on first evening, providing opportunity for exhibitors and visitors to connect in relaxed environment.

Online Platform: Online platform may be available before and after event for scheduling meetings and continuing discussions initiated at fair.

Co-located Fair Networking: Co-location with eCommerce Fair expands networking opportunities, allowing marketing and e-commerce professionals to connect.

Industry sectors & highlights

Marketing Technology: Core sector including marketing automation, customer data platforms, analytics, personalization and AI-driven marketing solutions.

Digital Advertising: Sector covering programmatic advertising, ad tech, targeting, tracking and performance measurement.

Content and Media: Sector including content management, content creation tools, video marketing, influencer marketing and media planning.

E-commerce Integration: Highlight on integration between marketing and e-commerce, covering online shopping, conversion optimization and customer journey.

Data and Analytics: Focus on data collection, analysis, visualization and utilization for marketing decision making.

Brand and Fan Engagement: Sectors focusing on long-term customer relationships, community building and loyalty.

Cross-Industry Applications: Marketing technology applications across retail, manufacturing, services, finance and other industries, demonstrating versatility of solutions.

Event rules & visitor information

Badge Requirement: All visitors must wear visitor badge at all times within exhibition halls. Badge provides access to both Marketing Technology Fair and co-located eCommerce Fair.

Business Attire: Business attire recommended as event is B2B trade show for industry professionals.

Age Policy: Event is for industry professionals; children under 18 may not be permitted, or must be accompanied by adult if permitted.

Photography Rules: Photography may be permitted in general exhibition areas but restricted at individual booths at exhibitor discretion. No flash photography without permission. Commercial photography requires press accreditation.

No Sales of Game Software: As per Tokyo Big Sight regulations, sales of game software may be restricted in certain areas, with specific rules for VR and AR areas.

Material Distribution: Distribution of materials, promotional items or conducting surveys requires personnel within respective company and must be done within booth area.

Seminar Etiquette: Arrive early for seminars due to limited seating. Organizers manage entry and exit; latecomers may not be admitted.

No Smoking: Smoking prohibited inside exhibition halls, with designated smoking areas outside halls.

Security: Security screening at entrance, large bags may be inspected. Outside food and drink may be restricted.

How to get there

Address: Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan. Located in Ariake, Tokyo Bay area.

By Train – Yurikamome Line: Take Yurikamome Line to Tokyo Big Sight Station, directly connected to venue, approximately one minute walk to West Hall.

By Train – Rinkai Line: Take Rinkai Line to Kokusai-Tenjijo Station, approximately seven minutes walk to Tokyo Big Sight.

From Tokyo Station: From Tokyo Station, take JR Yamanote Line to Shimbashi, transfer to Yurikamome Line to Tokyo Big Sight Station, total journey approximately 30 minutes.

From Haneda Airport: From Haneda Airport, take Tokyo Monorail to Tennozu Isle, transfer to Rinkai Line to Kokusai-Tenjijo Station, or take bus directly to Tokyo Big Sight, total journey approximately 45 minutes.

From Narita Airport: From Narita Airport, take Narita Express to Tokyo Station, then transfer to Yurikamome Line, or take limousine bus to Tokyo Big Sight, total journey approximately 90 minutes.

By Bus: Direct bus services available from major hotels and Tokyo Station to Tokyo Big Sight during large events.

Public transport & parking

Public Transport Recommended: Due to large number of attendees and limited parking, public transport via Yurikamome Line and Rinkai Line is strongly recommended. Both lines provide direct access to venue.

Day Pass Options: Tokyo Metro and Toei day passes do not cover Yurikamome and Rinkai lines, but combined passes including these lines available for approximately $10.

Parking: Tokyo Big Sight has paid parking with limited spaces, fee approximately $2.50 per 30 minutes, maximum $15 per day. Parking fills quickly during popular exhibitions and trade shows. Nearby commercial parking available in Ariake area.

Taxi and Ride Share: Taxi from central Tokyo such as Tokyo Station or Ginza costs approximately $30 to $40. Ride share services operate in Tokyo and are convenient for group travel.

Accessibility Transport: Yurikamome and Rinkai lines have elevators and escalators, and Tokyo Big Sight has barrier-free access with elevators to exhibition halls.

Accommodation areas

Ariake and Odaiba: Hotels within walking distance of Tokyo Big Sight including Tokyo Bay Ariake Washington Hotel and other business hotels, rates from $80 to $200 per night. Ideal for exhibitors and visitors seeking proximity.

Shimbashi and Ginza: Hotels in central Tokyo with direct Yurikamome access to venue, rates from $100 to $400 per night, offering combination of business and cultural tourism.

Tokyo Station and Marunouchi: Major hotel cluster with wide range of accommodation from $100 to $500 per night, with direct train access to venue via Yurikamome.

Shinagawa and Hamamatsucho: Hotels near Haneda Airport access and Yurikamome line, rates from $80 to $300 per night, convenient for international visitors.

Booking Advice: Accommodation should be booked well in advance as event coincides with other trade shows at Tokyo Big Sight and business travel peak in Tokyo. Official partner hotels may offer shuttle services.

Previous year’s highlights

Scale and Attendance: Previous edition at Tokyo Big Sight expected about 15,000 attendees and around 100 exhibitors, demonstrating strong interest in marketing technology and e-commerce integration.

Co-located Success: Co-location with eCommerce Fair provided comprehensive platform for marketing and online shopping innovations, with visitors able to access both fairs with single badge.

Seminar Popularity: Seminar program with 45-minute sessions and 100 seats per session was popular, with presentations from NEC, Parrot Analytics and other companies on topics such as content valuation and demand analytics.

Focus Themes: Previous edition focused on data marketing, branding, content marketing and fan marketing, reflecting evolving needs of marketers in data-driven era.

Industry Networking: The fair served as important meeting point for marketing technology providers and buyers, with business matching and networking opportunities facilitating new partnerships.

Innovation Showcase: Exhibitors showcased latest innovations in targeting, tracking, analysis and content management, contributing to advancement of marketing technology field in Japan.

Official registration & tickets

Visitor Registration: Free visitor registration via official website at https://www.tfm-japan.com/ with pre-registration recommended. Registration provides access to both Marketing Technology Fair and co-located eCommerce Fair.

Exhibitor Application: Exhibitor applications for booth space available via official website at https://www.tfm-japan.com/en/exhibit/exhibittop/ with package booth and raw space options. Guidelines available for download.

Seminar Registration: Seminar participation requires pre-registration due to limited seating, with registration managed via official website.

Contact Information: Phone +81 3-5296-1020 and Email info@ecfair.jp for inquiries regarding visitor registration, exhibitor applications and sponsorship.

Onsite Registration: Onsite registration available during event hours at Tokyo Big Sight West Hall entrance, with badge pickup for pre-registered visitors.

Group Registration: Group registration available for companies sending multiple attendees, with streamlined process for badge pickup.

Video

Location

FAQ