ICMBS 2027 – Fukuoka, Japan

• July 15, 2027
  Event date:
• July 18, 2027
  Event end:

What to expect

ICMBS 2027 – Fukuoka, Japan, the 3rd International Conference on Marketing and Behavioral Science, is a premier academic forum dedicated to advancing research at the intersection of marketing, behavioral science, and decision making. Organized with the support of the International Academy of Computing Technology and hosted at Kyushu University Nishijin Plaza in Fukuoka, Japan, this conference brings together researchers, practitioners, and professionals from both industry and academia to share their newest research findings.

What to expect is a fully in-person academic conference with virtual participation options for those facing travel restrictions. The event focuses on decision making, consumer behavior, experimental and behavioral economics, decision analysis, behavioral finance, organizational behavior, negotiation, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making. Unlike large trade expos, ICMBS is selective, peer-reviewed, and publication-oriented.

Participants can expect keynote and plenary speeches by global thought leaders, parallel oral and poster sessions, tutorial sessions, and a closing banquet dinner that fosters networking. The conference also offers publication in Springer proceedings with indexing goals, providing strong academic visibility. The atmosphere is collaborative and international, with attendees encouraged to present ideas, learn industry trends beyond their field, meet like-minded peers, and discover innovative solutions to enhance performance in marketing and behavioral research.

Event dates

Show Name: 2027 3rd International Conference on Marketing and Behavioral Science (ICMBS 2027)

Official Conference Period: July 15-18, 2027

Venue: Kyushu University Nishijin Plaza, 2-16-23 Nishijin, Sawara-ku, Fukuoka, Japan 814-0002

Official Website: https://icmbs.org/

Contact Email: icmbs@chairmen.org

Important Dates:

Submission Deadline: February 25, 2027

Acceptance Notification: March 25, 2027

Registration Deadline: April 15, 2027

Camera-Ready Paper: April 15, 2027

Early Bird Fee Deadline: Before April 15, 2027, Standard Fee on and after April 15, 2027

Program at a Glance:

July 15, 2027 – 10:00am-17:00pm: Signing in and conference materials collection, Pre-test for online sessions, Tutorial 14:00pm-16:00pm

July 16, 2027 – 9:00am-12:00am: Keynote and Plenary Speeches, 1:00pm-6:00pm Parallel Oral Sessions and Poster Sessions In-person, 6:00pm-8:00pm Closing Session and Banquet Dinner

July 17, 2027 – 10:00am-12:00pm: Parallel Oral Sessions and Poster Sessions In-person and Parallel Oral Sessions Virtual

July 18, 2027 – 9:00am-5:00pm: Day Trip

All main academic activities are held within this period.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Primary Venue: Kyushu University Nishijin Plaza, located at 2-16-23 Nishijin, Sawara-ku, Fukuoka, Japan. This venue is a dedicated academic conference center operated by Kyushu University, featuring modern lecture halls, seminar rooms, and exhibition space.

Site Characteristics: Kyushu University Nishijin Plaza offers auditorium facilities for keynote and plenary speeches, breakout rooms for parallel oral sessions, poster display areas, registration lobby, and banquet hall for closing dinner. The facility supports hybrid sessions with pre-tests for online participation to ensure smooth virtual presentation.

Campus Context: The venue is part of Kyushu University’s network in Fukuoka, one of Japan’s leading national universities. It is situated in Nishijin, a well-known academic and residential area close to central Fukuoka, with easy access to transportation, hotels, and dining.

Event Site Facilities: On-site services include conference materials collection desk, tutorial rooms, coffee break areas, lunch and dinner catering, conference bag distribution, and support for virtual session connectivity. The venue is fully accessible and equipped for international academic conferences.

Full event programme

The full event programme combines academic presentations, tutorials, and networking events designed to maximize research exchange.

Registration and Pre-test Programme: The first day includes signing in, collection of conference materials, and pre-test for online sessions to ensure all participants can connect smoothly for hybrid delivery.

Tutorial Programme: A dedicated tutorial session introduces emerging methodologies in marketing and behavioral science, including experimental design, behavioral economics modeling, and decision analysis techniques.

Keynote and Plenary Programme: A full morning of keynote and plenary speeches by invited global leaders covers cutting-edge trends in consumer behavior, behavioral finance, and organizational behavior.

Parallel Oral Sessions Programme: Multiple parallel tracks cover decision making, consumer behavior, behavioral economics, behavioral finance, organizational behavior, negotiation, behavioral strategy, behavioral operations research, behavioral accounting, and medical and legal decision making. Each oral presentation is allocated structured time for presentation and Q&A.

Poster Sessions Programme: Poster sessions allow authors to present research visually and engage in one-to-one discussions with peers and reviewers.

Banquet and Closing Programme: The closing session and banquet dinner provide formal recognition of best presentations and informal networking opportunities.

Day Trip Programme: An optional day trip offers cultural exploration of Fukuoka and informal networking among participants.

Key speakers & keynote speakers

Key speakers and keynote speakers at ICMBS are drawn from leading universities and research institutions worldwide, selected for their impact in marketing and behavioral science.

Keynote Speakers Profile: Previous editions featured professors specializing in behavioral economics, consumer psychology, decision analysis, and organizational behavior from institutions across Asia, Europe, and North America. Speakers typically address themes such as decision making under uncertainty, behavioral insights for marketing strategy, and applications of experimental economics.

Plenary Speakers: Plenary sessions include panels where multiple experts discuss emerging challenges such as behavioral finance in digital markets, negotiation in cross-cultural contexts, and behavioral operations in supply chains.

Selection Criteria: Speakers are chosen based on publication record, citation impact, and relevance to the conference theme of Marketing and Behavioral Science within and beyond traditional boundaries.

Engagement Format: Keynotes are followed by Q&A sessions, allowing attendees to interact directly with speakers. Speakers also participate in closing session and banquet dinner for extended discussion.

Conference sessions & tracks

The conference sessions and tracks are organized to cover the full spectrum of marketing and behavioral science research.

Track – Decision Making and Consumer Behavior: Focus on choice models, consumer psychology, preference formation, and decision heuristics.

Track – Experimental and Behavioral Economics: Covers laboratory experiments, field experiments, and economic modeling of human behavior in markets.

Track – Behavioral Finance and Accounting: Examines behavioral biases in financial markets, investor decision making, and behavioral aspects of accounting and auditing.

Track – Organizational Behavior and Behavioral Strategy: Topics include team decision making, leadership behavior, organizational learning, and strategic decision making under behavioral constraints.

Track – Negotiation and Behavioral Operations: Includes negotiation theory, conflict resolution, behavioral operations research, and human factors in operations management.

Track – Medical and Legal Decision Making: Explores decision making in healthcare, medical ethics, legal judgments, and risk perception.

Each track includes both oral and poster formats, ensuring comprehensive coverage and multiple presentation opportunities.

Session times & schedule

Session times and schedule are structured to optimize learning and networking while maintaining academic rigor.

Morning Sessions: Morning slots are typically reserved for keynote and plenary speeches, providing high-level insights before parallel tracks begin.

Afternoon Sessions: Afternoon periods are dedicated to parallel oral sessions and poster sessions, with coffee breaks in between to facilitate informal discussions.

Evening Sessions: Evening is reserved for closing session and banquet dinner, combining formal recognition with relaxed networking.

Virtual Sessions: Parallel virtual oral sessions are scheduled to overlap with in-person sessions, allowing remote presenters to participate without time zone disadvantages.

Breaks and Meals: Coffee breaks, lunch, and dinner are included in full registration, providing structured networking time between academic sessions. Conference bag, program, and materials are distributed during registration hours.

Ticket types & registration

All registrations enable participation of one person and publication of one paper. Fees are in USD with early bird and standard rates.

Author Registration: 570 USD Early Bird Fee Before April 15, 2027, 600 USD Standard Fee on and after April 15, 2027. Includes publication fee, keynotes and plenaries, technical sessions, coffee breaks, lunch, dinner, conference bag, and proceedings.

Author Student or Committee Registration: 540 USD Early Bird Fee, 570 USD Standard Fee. For students or TPC committee members, with same inclusions as author registration. Student status requires verification.

Presenter Registration – Abstract Only: 450 USD Early Bird Fee, 480 USD Standard Fee. For authors presenting oral presentation without publication. Includes keynotes, technical sessions, coffee breaks, lunch, dinner, conference bag.

Delegate Registration: 350 USD Early Bird Fee, 380 USD Standard Fee. For attendees without presentation. Includes keynotes, technical sessions, coffee breaks, lunch, dinner, and conference bag.

Additional Page Fee: 50 USD per page over 8 pages. Paper length beyond 8 pages incurs extra charge.

Day Trip Fee: 120 USD Early Bird, 150 USD Standard. Optional day trip on final day, includes transportation and guided tour.

Payment Method: Via online fast payment link at www.zmeeting.org, with email and order ID sent to conference secretary.

Registration deadlines

Registration deadlines are strictly enforced to ensure smooth publication and venue preparation.

Submission Deadline: All full papers and abstracts must be submitted before the stated submission cutoff to enter preliminary review and peer review system.

Acceptance Notification: Authors are informed of review status by the notification date, allowing time for camera-ready preparation.

Registration Deadline: At least one author for each accepted final paper must complete registration by the registration deadline to guarantee publication and presentation slot.

Camera-Ready Paper Deadline: Final camera-ready papers, payment proof, and registration forms must be uploaded by the same deadline as registration.

Early Bird Deadline: Early bird fee applies before April 15, 2027. Standard fee applies on and after April 15, 2027.

Cancellation Policy: 60 days ahead of conference 70% refund, 30 to 60 days ahead 50% refund, within 30 days no refund. Cancellation must be made formally via email. No shows not refunded. Organizer not responsible for weather, campus conditions, travel difficulties, visa problems, health issues, or force majeure.

Exhibitor list & major companies

ICMBS is an academic conference rather than a large commercial exhibition, but it features institutional and publisher presence.

Publisher Exhibitor: Springer as proceedings publisher for Marketing and Behavioral Science series, with focus on Scopus and EI Compendex indexing.

Academic Institutions: Kyushu University as host, with booths providing information on graduate programs, research opportunities, and campus facilities. Rajamangala University of Technology Tawan-ok, Thailand, as co-sponsor with informational materials.

Technical Supporters: Purdue University Northwest, USA, De La Salle University-Manila, Philippines, China West Normal University, China, Bulacan State University, Philippines, Prince Sultan University, Saudi Arabia, and Beijing Spring Institute of Education Technology, China.

Service Providers: Zmeeting conference system for registration and payment, EasyChair or similar platforms for submission management.

Industry Participants: While not commercial exhibitors in traditional sense, practitioners from marketing analytics firms, behavioral consulting companies, and decision science startups attend as delegates and present applied case studies.

Exhibition halls & floor plan

The exhibition halls and floor plan at Kyushu University Nishijin Plaza are designed for academic conferencing.

Main Hall: Large auditorium for keynote and plenary speeches, with capacity for several hundred attendees, equipped with projection and simultaneous presentation support.

Parallel Session Rooms: Multiple smaller halls and seminar rooms for parallel oral sessions, each equipped with projector, microphone, and virtual conferencing setup.

Poster Exhibition Area: Dedicated poster boards area in lobby or adjacent hall, allowing continuous viewing during breaks.

Registration and Materials Area: Lobby area for signing in, conference materials collection, conference bag distribution, and payment confirmation.

Banquet Hall: Dining area for closing session and banquet dinner, facilitating formal and informal networking.

Virtual Support Zone: Technical support desk for pre-test of online sessions and troubleshooting for virtual participants.

Floor plan and room assignments are provided in conference program distributed at registration and via email to registered participants.

Networking & business meetings

Networking and business meetings are integral to ICMBS experience.

Coffee Break Networking: Coffee, tea, and refreshments are provided during breaks, creating informal opportunities to discuss research with authors and keynote speakers.

Lunch and Dinner Networking: Lunch and dinner are included in full registration, encouraging extended discussions beyond formal sessions.

Tutorial Networking: Tutorial sessions allow small-group interaction with instructors, ideal for early-career researchers seeking methodological guidance.

Poster Session Interaction: Poster sessions are highly interactive, with authors standing by posters for detailed one-to-one explanations.

Banquet Networking: Closing session and banquet dinner provide formal networking with recognition of best presentations and opportunity to meet organizing committee members.

Business Meeting Support: While not a commercial trade fair, the conference facilitates academic business meetings such as collaboration discussions, joint research proposals, and editorial meetings for journal special issues.

Virtual Networking: Virtual participants can join parallel virtual oral sessions and interact via chat and Q&A tools.

Industry sectors & highlights

Industry sectors and highlights at ICMBS reflect the interdisciplinary nature of marketing and behavioral science.

Marketing Sector: Consumer behavior, digital marketing, brand management, marketing analytics, and experimental marketing research.

Behavioral Economics Sector: Experimental economics, decision analysis, behavioral finance, behavioral accounting, and economic psychology.

Management Sector: Organizational behavior, behavioral strategy, behavioral operations research, negotiation, and human resource decision making.

Legal and Medical Decision Sector: Behavioral insights applied to legal judgments, medical decision making, risk communication, and ethics.

Methodological Highlights: Use of experiments, field studies, big data analytics, and AI-driven behavioral modeling.

Publication Highlights: Strong focus on rigorous peer review, Springer proceedings publication, and potential extension to journal special issues, providing academic career advancement.

Event rules & visitor information

Registration Requirement: All attendees must register in advance. Each registration enables publication of only one paper and participation of only one person.

Submission Rules: Full papers should address conference topics and may include charts, graphs, and references showcasing novel research. Abstracts acceptable for presentation without publication. Full papers enter preliminary review and peer review system.

Presentation Rules: Authors must present work as scheduled, either orally or via poster, in-person or virtually. Pre-test for online sessions required.

Student Verification: Student registration requires scanned student ID or verification letter stating full-time status. Postdoctoral fellows not eligible for student rates. First author must be student to enjoy student fee.

Property Safety: Participants should not bring valuables, take care of belongings, wear name tags throughout conference. Organizer not responsible for loss or damage.

Force Majeure: Organizing committees reserve right to change dates and place due to force majeure. Losses from force majeure events not liable and refund policy may not apply.

Conduct: Professional and respectful conduct expected. Disruptive behavior not tolerated.

How to get there

By Air: Fly to Fukuoka Airport, one of Japan’s most centrally located airports. From airport, take subway Kuko Line to Nishijin or nearby stations, then short walk or bus to venue.

By Subway: Fukuoka City Subway Kuko Line serves Nishijin area, with Nishijin Station close to Kyushu University Nishijin Plaza. Exit and walk approximately 5 to 10 minutes to venue.

By Bus: Nishitetsu buses connect Hakata Station, Tenjin, and Nishijin areas. Bus stops near venue provide easy access.

By Train: JR Chikuhi Line also serves Nishijin area, connecting to central Fukuoka and beyond.

By Taxi: From Hakata Station or Tenjin, taxi to venue takes approximately 15 to 20 minutes, costing around 12 USD to 18 USD depending on traffic.

Walking: Nishijin is a walkable district with shops and restaurants, making walking from nearby hotels feasible.

Public transport & parking

Subway: Fukuoka City Subway is most efficient mode, with frequent service, English signage, and IC card support. Fares typically 2 USD to 4 USD per ride.

Bus: Nishitetsu and Showa buses offer extensive network, with low-floor accessible vehicles and English announcements on major routes.

IC Cards: Nimoca, Sugoca, Hayakaken, and other Japanese IC cards accepted on subway and buses.

Parking: Parking at Kyushu University Nishijin Plaza is limited. On-street parking is restricted. Nearby commercial parking lots charge hourly rates. Public transport is strongly recommended.

Airport Connection: Direct subway connection from Fukuoka Airport to city center and venue area takes less than 20 minutes, making airport access exceptionally convenient.

Accessibility: Subway stations have elevators and escalators, buses have low-floor access, venue is barrier-free.

Accommodation areas

Nishijin and Sawara-ku Area: Closest to venue, offering business hotels and guesthouses ranging from 50 USD to 100 USD per night, ideal for quick access to conference.

Tenjin Area: Central Fukuoka business and shopping district, hotels from 70 USD to 180 USD per night, including Nishitetsu Grand Hotel, Hotel Okura Fukuoka, and numerous business hotels. Direct subway access to Nishijin.

Hakata Station Area: Major hotel hub near Shinkansen station, hotels from 60 USD to 200 USD, including JR Kyushu Hotel Blossom Hakata, Miyako Hotel Hakata, and APA Hotels. Convenient for travelers arriving by train.

Fukuoka Airport Area: Hotels near airport from 60 USD to 130 USD for early flights.

Booking Advice: Fukuoka is popular in summer, early booking at least two months in advance recommended. Accommodation not included in registration fee. Participants should reserve rooms early and are free to choose nearby hotels.

Previous year’s highlights

Previous editions of ICMBS have built strong reputation for academic quality and global participation.

The 2026 edition held in Fukuoka at same venue attracted researchers from over 20 countries, with strong participation from Asia, Europe, and North America. Focus areas included behavioral economics experiments, consumer behavior in digital environments, and behavioral finance applications.

Highlights included keynote speeches on decision making under uncertainty, parallel sessions covering negotiation and behavioral strategy, and poster sessions showcasing early-career research. Tutorial sessions provided methodological training in experimental design and data analysis.

Proceedings were published by Springer and submitted for Scopus and EI Compendex indexing, maintaining high publication standards. Best presentation awards recognized outstanding contributions, and banquet dinner facilitated networking that led to collaborative research projects.

Participants praised organization, venue accessibility, and hospitality of Fukuoka, with many extending stay for cultural exploration.

Official registration & tickets

Official Website: https://icmbs.org/

Registration Platform: Online fast payment link at www.zmeeting.org for delegate, presenter, and author registration. Submission via conference website.

Contact Email: icmbs@chairmen.org

Contact Phone: Provided via website for conference secretary

Registration Procedure: Submit full paper or abstract before submission deadline, receive acceptance notification, complete payment via online link, send email and order ID to organizer before registration deadline, upload final paper and payment proof to system.

Inclusions: Full registration includes keynotes and plenaries, technical sessions, coffee breaks, lunch, dinner, conference bag, and electronic proceedings. Accommodation not included.

Optional Day Trip: Day trip on final day requires separate payment of 120 USD early bird or 150 USD standard, includes guided tour of Fukuoka attractions.

All official information should be obtained from official website to ensure accuracy.

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