Sapporo Collection 2026 Autumn/Winter – Japan

• November 22, 2026
  Event date:
• November 22, 2026
  Event end:

What to expect

Sapporo Collection 2026 Autumn/Winter, affectionately called SatsuColle, is Hokkaido’s largest fashion and culture event, bringing the energy of Tokyo’s fashion festivals to the northern capital. Running since 2007, this event has become a seasonal landmark for fashion fans in Sapporo and across Hokkaido, blending fashion shows by popular models, live performances by artists, and appearances by special guests in one high-energy dome-scale production.

Unlike closed industry fashion weeks, Sapporo Collection is designed as an open entertainment festival. Expect a continuous flow of runway stages showcasing the latest autumn and winter trends — from cozy knitwear and fur-accented grunge styles to elegant outerwear and party dresses — interspersed with live concerts from J-pop, K-pop, and local Hokkaido artists. The audience is primarily young women, families, and fashion enthusiasts who come to discover trends that are immediately shoppable.

The event promises a blend of stunning performances, trendsetting fashion, and a rich tapestry of cultural expressions, making it an unmissable celebration of creativity and community spirit from Sapporo to the world. With over 120 performers typically appearing, the atmosphere remains high-energy from opening to finale. Models and influencers from local Hokkaido join nationally known talents to deliver the power of fashion and culture from the northern land to all over Japan and beyond.

The venue, Sapporo Convention Center, provides a lively and accessible backdrop, with brand booths, beauty experience zones, and sponsor activations filling the concourse alongside the main runway.

Fashion week dates

Event Date: November 22, 2026

Season: 2026 Autumn/Winter

Official Name: SAPPORO COLLECTION 2026 AUTUMN/WINTER (Abbreviation: Satsukore 26AW)

Venue: Sapporo Convention Center, Hokkaido

Official Website: https://sapporo-collection.jp/

Contact: info@sapporo-collection.jp

Schedule Structure:
Opening time around 12:30 PM with doors open and brand booth viewing
Start time around 2:00 PM with MC introduction and first fashion stage
Fashion stages and artist live stages alternating throughout afternoon
Evening finale with all models and performers gathering for closing walk, ending around 8:00 PM to 10:00 PM

Exact timetable with artist performance order and model lineup is announced approximately three to four weeks before the event via official website, TikTok @satsucolle_official, and authorized ticket platforms including ePlus and Ticket Pia.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venues & show locations

Main Venue: Sapporo Convention Center, 6-1-1 Higashi-Sapporo 6-jo 1-chome, Shiroishi-ku, Sapporo, Hokkaido 064-0801, Japan. Located at Higashi-Sapporo 6-1-1, Shiroishi Ward, Sapporo, the center is a modern convention facility with a large exhibition hall converted into runway and concert space, plus smaller halls for backstage and media.

Previous Venue History: In recent years, Sapporo Collection has also been held at Hokkaido General Sports Center, nickname Hokkai Kitayell, located at 5-jo 11-1-1 Toyohira, Toyohira-ku, Sapporo, and at other large halls depending on season. The convention center edition offers more intimate proximity between runway and audience compared to sports arena editions.

Runway Setup: Central runway extends into audience with large LED screens providing close-up views of styling. Main stage at end hosts live performances. Fashion stage is known for creativity and flair, such as grunge styles incorporating fur as an accent.

Concourses and Exhibition Areas: The convention center’s lobby and exhibition spaces host fashion brand booths, beauty brand touch-up stations, sponsor photo spots, and merchandise sales.

Backstage: Dedicated backstage area for models, press interview space, and hair and makeup stations.

Full fashion programme

The full fashion programme for Sapporo Collection 2026 Autumn/Winter is designed as a continuous entertainment experience where fashion and music coexist.

Opening: MC opens show, introduces theme for Autumn/Winter edition, often themed around concepts like STARLIGHT where diverse personalities coexist and generate new values.

Fashion Stages: Multiple fashion stages throughout the day, each presenting different brand or trend story. For Autumn/Winter, expect themes such as fur-accented grunge, cozy knit layering, elegant outerwear, street casual, and party dress collections. Each stage features 10 to 20 models.

Artist Live Stages: Between fashion stages, popular artists perform 2 to 4 songs with full choreography and lighting. For example, previous editions featured performances from VIBY, MA55IVE THE RAMPAGE, and other J-pop acts. VIBY has performed new song HANAMARU for first time on Sapporo Collection stage as next-generation artists from Hokkaido.

Creator and Influencer Stages: Local Hokkaido influencers and models from TV, radio, and live events showcase styling and interact with audience.

Special Collaborations: Collaboration with TV programs such as Dosanko Ningen Ozubrown and comedic duo Oswald making unexpected fashion entries adds variety.

Finale: All performers and models gather for final walk, announcement of next season, and group photo.

The programme runs without long intermissions, maintaining high energy.

Designers & fashion houses

Sapporo Collection focuses on accessible, trend-driven brands rather than haute couture houses, reflecting its audience of young consumers and local fashion lovers.

Fashion Brand Types:
Youth and Street Brands: Brands popular in Sapporo and national youth fashion such as WEGO, CECIL McBEE, and other Shibuya-inspired labels that offer affordable Autumn/Winter items like knitwear, outerwear, and layered looks.

Local Hokkaido Brands: Sapporo-based select shops and D2C brands that use Sapporo Collection as launch platform for winter collections.

Beauty and Lifestyle Collaboration: Fashion houses collaborate with beauty brands for hair and makeup trends that complement Autumn/Winter clothing.

Designer Approach: Unlike Tokyo’s avant-garde designers, Sapporo Collection emphasizes wearable, immediately purchasable fashion. Collections are styled to provide total coordination ideas for school, work, date, and winter events.

Runway shows & collections

Each runway show at Sapporo Collection Autumn/Winter presents curated collection stories for the cold season.

Autumn/Winter Trends: Previous Fashion Stage highlights included grunge styles incorporating fur as an accent, cozy knit ensembles, layered outerwear, and elegant party dresses. Models don styles that balance warmth and trend, such as oversized coats with mini skirts, knit dresses with boots, and fur-accented streetwear.

Model Lineup: Featured performers include popular models such as hanano, marimo, miku, moeri, yurie, lisa, runa, Osaki, Sakura, Hirona Nagahama, Nozora, Ruru Mikuma, MINAMI, and others. These models hail from Sapporo and have made significant appearances across television, radio, and live events, adding prestige to the show. Notably, lisa returned to stage as winner of preceding SAPPORO COLLECTION 2025SS model audition, marking triumphant comeback.

Collection Presentation: Each brand stage showcases 10 to 15 looks with cohesive music and lighting. Models walk with choreography that includes interaction with audience, creating lively atmosphere.

Inclusivity: Models include both nationally known talents and local Hokkaido models discovered via Starlight Audition, a talent audition launched to discover new generation heroine from Hokkaido. Aspirants serious about pursuing careers in entertainment as actors, talents, models, and influencers participate.

Show schedule

General Flow:

Early Afternoon – Doors and Opening: Doors open around 12:30 PM. Attendees explore brand booths, beauty zones, and purchase official goods. MC introduces theme and sponsors.

Mid Afternoon – Fashion and Music Rotation: Fashion stages and artist live stages alternate. For example, a fashion stage featuring grunge fur styles, followed by live performance from VIBY or similar group, followed by creator stage.

Late Afternoon – Main Artist Performances: Headline artist performances, such as MA55IVE THE RAMPAGE and other EXILE TRIBE acts who have appeared in previous editions, plus special guest appearances.

Evening – Finale: Final fashion stage, all-model walk, announcement of next Sapporo Collection edition, and closing remarks.

Exact performance order is released via official website and ePlus ticket page a few weeks before event. The event typically lasts about 6 to 8 hours.

Ticket & invitation information

Official ticketing is handled via authorized platforms including LOTO Ticket, Ticket Pia, ePlus, and official website links.

Based on official ticket information from recent editions, pricing converted to USD is as follows. If pricing for 2026 Autumn/Winter has not been announced at time of writing, previous edition pricing is provided.

Ticket Types and Prices:

Premium Seat: Premium seat sold out in recent pre-sales. Price when available typically around $100 to $135. Best arena front blocks closest to runway, includes exclusive benefits.

SS Reserved Seat: SS Reserved Seats sold out quickly in 2023 edition. When available, advance price typically around $80 to $95.

S Reserved Seat: Advance price approximately $54. Price listed in recent edition as 8,000 yen. Good view seats in lower to mid arena.

A Reserved Seat: Advance price approximately $44. Price listed as 6,500 yen in recent editions. Standard reserved seating.

General Free and Stand Seats: Some editions offer stand free or B seats at lower price around $27 to $35.

Sales Method: Tickets are sold on first-come first-served basis via ePlus, Ticket Pia, and Lawson Ticket. Pre-sale begins on official LINE and authorized platforms several months before event, for example pre-sale beginning December 26 for Spring/Summer edition.

Purchase Locations: Official website https://sapporo-collection.jp/ links to ePlus and other platforms. Also available at convenience store Loppi and FamiPort machines.

Invitation: Press and industry invitations are distributed separately by Sapporo Collection Executive Committee. General public cannot apply for invitation seats.

All prices include tax. Service fees of approximately $4 to $7 per ticket apply.

VIP & industry access

VIP and Premium Access: Premium seat holders receive best view seats closest to runway, priority entry lane, exclusive souvenir, and access to premium lounge area where available. VIP also often includes entry to post-show meet and greet lottery and early merchandise purchase.

Industry and Press Access: Fashion industry professionals, buyers, and press can apply for press passes via Sapporo Collection Executive Committee and Creative Office Q, Rise Earth. Press pass provides access to press area, photo pit for accredited photographers, and backstage interview area after shows.

Audition Winners Access: Winners of Starlight Audition and model auditions receive special access as performers. For example, lisa returned to stage as winner of 2025SS model audition.

Creator Access: Popular TikTok creators and local influencers are invited as official guests with designated seating and backstage content creation opportunities.

No Backstage for General Public: General ticket holders cannot access backstage. Only Premium and invited guests may have limited backstage tour opportunities via lottery.

Fashion exhibitions & presentations

Beyond runway, Sapporo Collection features extensive exhibitions and presentations.

Brand Booths: Participating apparel and lifestyle brands set up booths in convention center lobby where attendees can touch fabrics, try on items, and purchase via QR code. Brands offer event-only discounts.

Beauty Presentations: Beauty brands present Autumn/Winter makeup trends with live model makeovers. Hair styling, contact lens, and skincare brands offer free trials and tutorials.

UP-T Collaboration: Recent editions are presented as UP-T Presents SAPPORO COLLECTION, with UP-T, a custom apparel brand, showcasing collaboration items and allowing attendees to create custom goods on site.

Photo Spots: Large branded photo spots with seasonal decorations, such as autumn leaves and winter illumination themes, are set up for attendees to take photos for social media.

Audition Stage: Starlight Audition finalists may be presented on small stage, showcasing next-generation talents from Hokkaido.

Digital Presentations: Large screens display brand movies, behind-the-scenes footage, and e-commerce links throughout day.

Brands & participating companies

Organizers: Sapporo Collection Executive Committee, Creative Office Q, Rise Earth

Title Sponsor Recent Editions: UP-T, a custom T-shirt and apparel e-commerce platform, has been title sponsor presenting SAPPORO COLLECTION 2026 Spring/Summer and Autumn/Winter.

Fashion and Lifestyle Brands: Regular participants include youth fashion brands, local Hokkaido select shops, and national chains offering Autumn/Winter collections.

Beauty Brands: Cosmetics, hair, and contact lens brands providing stage makeup.

Media Partners: Domingo, local Hokkaido media, Model Press, and fashion media outlets covering event live.

Entertainment Production: Artist agencies such as LDH, EXILE TRIBE, and local Hokkaido talent agencies providing live performers.

Street style & fashion events

Sapporo Collection is as much about attendee fashion as runway fashion.

Street Style Culture: Attendees arrive in best Autumn/Winter coordination, often featuring fur, knit, and layered outerwear. Entrance plaza and concourse become street snap hotspots where fashion media photograph standout outfits.

Local Hokkaido Influence: Sapporo attendees incorporate Hokkaido winter practicality with trend — warm boots, layered knits, and stylish outerwear suitable for snowy climate.

After Events: Susukino and Odori areas host unofficial after-parties at cafes and bars where fashion fans gather. Some brands host pop-up shops in Sapporo PARCO and Stellar Place for few days after main event.

Social Media Challenge: Official hashtags encourage attendees to post outfits and runway favorites, with prizes for best posts, often via TikTok @satsucolle_official.

Related Auditions: Starlight Audition and model auditions held before event generate buzz and allow general public to participate as next-generation models.

Event rules & access

Admission: All attendees must have valid ticket with QR code. Tickets are electronic via ePlus or other platforms. ID may be required for Premium seats.

Re-entry: Generally no re-entry after exit, except with special wristband from staff for restroom breaks.

Prohibited Items: Professional cameras with interchangeable lenses, video cameras, tripods, selfie sticks, large bags over certain size, outside food and drink may be prohibited. Check official site closer to event.

Photography: Photography and video of runway shows are typically prohibited for general audience to protect brand designs. Only official photographers and accredited press may shoot runway. Attendees can photograph concourse booths and entrance plaza.

Age Restrictions: All ages welcome, but children under certain age may require guardian and ticket. Loud music and flashing lights may affect small children.

Behavior: No standing on chairs, no blocking aisles, follow staff instructions for entry and exit. Cosplay that obstructs view is not allowed.

How to get there

Address: Sapporo Convention Center, 1-1-1 Higashi-Sapporo 6-jo, Shiroishi-ku, Sapporo, Hokkaido 064-0801, Japan.

Nearest Station: Higashi-Sapporo Station on Tozai Subway Line, directly connected, 1 minute walk via underground passage. Also accessible from Shiroishi Station.

From Sapporo Station: Take Tozai Line from Sapporo Station to Higashi-Sapporo Station, about 10 minutes. Alternatively, take taxi about 15 minutes.

From New Chitose Airport: Take JR Rapid Airport Express to Sapporo Station then subway to Higashi-Sapporo, total about 60 to 70 minutes. Or take Airport Bus to Sapporo Convention Center area.

From Susukino and Odori: Take Tozai Line from Odori Station to Higashi-Sapporo, about 5 minutes.

Public transport & parking

Public Transport Recommended: Public transport is strongly recommended as Sapporo Convention Center parking is limited and roads around Shiroishi area are congested on event days.

Subway: Sapporo Municipal Subway Tozai Line is most reliable. Trains run frequently until around midnight.

Bus: Hokkaido Chuo Bus and other city buses stop at Higashi-Sapporo and Convention Center area.

Parking: Convention Center has parking lots but they fill quickly on event days. Nearby coin parking lots charge premium rates, typically $8 to $15 per day. Avoid driving if possible.

Taxi: Taxis from Sapporo Station cost approximately $15 to $20, from Susukino $10 to $15. Expect heavy traffic after show ends.

Accessibility Transport: Higashi-Sapporo Station has elevators. Convention Center is barrier-free with wheelchair spaces available via advance application.

Accommodation areas

Best Areas to Stay:

Odori and Susukino: Central Sapporo with shopping, dining, and nightlife, plus easy subway to Higashi-Sapporo. Hotels like JR Tower Hotel Nikko Sapporo, Mercure Sapporo, and Hotel Monterey Edelhof Sapporo range $80 to $150 per night.

Near Sapporo Convention Center: Hotels near Higashi-Sapporo and Shiroishi area such as La’gent Stay Sapporo Odori and Hotel Emisia Sapporo are closest, ranging $70 to $130 per night, but sell out early for SatsuColle.

Sapporo Station Area: Convenient for airport access. Hotels like Hotel Gracery Sapporo and Mitsui Garden Hotel Sapporo range $70 to $120 per night.

Budget: Toyoko Inn, APA Hotel, and Dormy Inn chains near Sapporo Station and Odori offer $45 to $75 per night.

Book at least one to two months in advance as Sapporo Collection causes high occupancy in central Sapporo.

Accessibility

Venue Accessibility: Sapporo Convention Center is fully barrier-free with elevators to all floors, accessible restrooms, and wheelchair spaces in main hall.

Wheelchair Tickets: Wheelchair spaces must be booked via ePlus accessibility desk or official inquiry form in advance.

Hearing and Visual Assistance: Large screens provide close-up views of runway. Staff assistance available for guidance.

Strollers: Strollers may be restricted in main hall arena area due to crowd density. Stroller parking area may be provided in lobby.

Contact for Accessibility: Contact Sapporo Collection Executive Committee via info@sapporo-collection.jp for specific accessibility needs.

Previous season’s highlights

SAPPORO COLLECTION 2026 Spring/Summer: Held at Sapporo Convention Center, featured theme STARLIGHT where diverse personalities coexist and generate new values. Guest models included Osaki, Sakura, Hirona Nagahama, Nozora, Ruru Mikuma, MINAMI, and others who are influencers setting trends for upcoming generations. VIBY debuted appearance as next-generation artists from Hokkaido performing new song HANAMARU for first time. Comedic duo Oswald made unexpected fashion entry in collaboration with TV program Ozubrown.

SAPPORO COLLECTION 2025 Autumn/Winter: Held at Sapporo Convention Center, featured popular models hanano, marimo, miku, moeri, yurie, lisa, runa, and others from Sapporo who have made significant appearances across television, radio, and live events. Held on November 1.

SAPPORO COLLECTION 2023 Autumn/Winter: Held at Hokkaido General Sports Center Hokkai Kitayell on November 4, with doors 12:30 and start 14:00. SS Reserved Seats sold out quickly, S reserved seat advance price 6,500 yen.

Overall Legacy: Running since 2007, Sapporo Collection has grown into Hokkaido’s largest fashion and culture event, showcasing over 120 performers each year and maintaining high-energy atmosphere. It champions vibrant spirits of community through fashion and culture.

Official event information

Official Website: https://sapporo-collection.jp/

Email: info@sapporo-collection.jp

Organizer: Sapporo Collection Executive Committee, Creative Office Q, Rise Earth

Venue: Sapporo Convention Center, 6-1-1 Higashi-Sapporo 6-jo, Shiroishi-ku, Sapporo

Social Media: TikTok @satsucolle_official, Instagram, X, official site for behind-the-scenes and model announcements

Ticket Platforms: ePlus, LOTO Ticket, Ticket Pia, and official website links

Inquiries: Via official website inquiry form and email info@sapporo-collection.jp

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