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Overview

Looking for a gift for that special someone this Valentine’s Day? The Hankyu Umeda Main Store is hosting a Valentine Chocolate Expo, which is said to be the largest chocolate festival in Japan.

The event will include a whopping 3,000 different chocolate types for sale from around 300 different brands, such as Coco Kyoto, Tokyo Chocolat Factory, and Latitude Craft Chocolate to name just a handful. With Japan’s largest sales floor space dedicated to chocolate products, the expo transforms one of Osaka’s most iconic department stores into a paradise for chocolate lovers.

For those who can’t make it to the event in-person, never fear – there will be online sales taking place. Even if you plan to visit in person, the website is a good way to scope out what’s available and plan your route through the massive display.

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The Valentine Chocolate Expo has become popular both for its confectionery offerings and for its educational panels from chocolatiers, making it much more than a simple shopping event. It is a celebration of craftsmanship, flavor innovation, and the unique Japanese culture of gift-giving through chocolate.

What Makes This Food Event Special

What makes the Valentine Chocolate Expo special is its sheer scale, curation, and ability to capture Japan’s evolving chocolate culture in one location.

Largest Chocolate Festival in Japan: The Hankyu Umeda Main Store’s expo is widely recognized as Japan’s largest chocolate festival by number of brands and varieties. Offering about 300 brands and 3,000 varieties, no other venue in Japan gathers so many chocolatiers under one roof. The scale dwarfs typical department store Valentine fairs.

Five Venues Across the Store: Chocolate sales are underway across the store’s main five venues, including the show window on the first floor, the main 9th floor event hall, and also satellite shops on each fashion floor. This store-wide takeover creates a chocolate journey as you move through fashion, food, and lifestyle floors, each with its own curated chocolate selection.

Emerging Chocolatiers and World Brands: The expo balances three pillars: a special feature of emerging chocolatiers from Japan’s bean-to-bar movement, combinations of caramel and chocolate that reflect current trends, and a collection of world-famous brands from Belgium, France, and Switzerland. You can discover a small Kyoto atelier one moment and a globally famous maison the next.

47 Prefectures Theme and Regional Storytelling: Recent editions have followed a theme of the 47 prefectures, with chocolate stands organized by region, featuring chocolate bonbons representing each prefecture’s local ingredients. This turns chocolate tasting into a tour of Japan’s terroir, from Yuzu from Kochi to sake lees from Niigata.

Educational and Experiential: Beyond sales, the expo features educational panels from chocolatiers, tasting sessions, and demonstrations. Chocolatiers explain cacao sourcing, fermentation, and the emerging trend of cacao-less chocolate using alternative ingredients.

Food, Cuisine & Specialties

The cuisine is chocolate in all its forms, from classic to wildly innovative.

Bean-to-Bar Craft Chocolate: Japan’s craft chocolate movement is front and center. Brands like Coco Kyoto, which makes ganache cream using pure fresh cream from Hokkaido and homemade bean-to-bar chocolate wrapped in rice flour dough, and Latitude Craft Chocolate, known for single-origin bars, showcase the bean-to-bar process from cacao bean to finished bar. These chocolates emphasize terroir, with tasting notes of fruit, nuts, and earth.

Bonbons and Truffles: The heart of the expo is the bonbon collection. Over 3,000 types include fruit-infused bonbons, tea-flavored ganache, whisky-infused chocolates, and caramel-chocolate combinations. Popular examples include Japanese craft whisky chocolates with 5 pieces per box, combining the depth of Japanese whisky with smooth ganache, and fruit and tea themed assortments featuring 12 different flavors like Fraise, Citron, Yuzu, and Shiranuhi Dekopon.

Caramel and Chocolate Fusion: A major trend highlighted in recent years is the combination of caramel and chocolate, including salted caramel bonbons, caramel-filled tablets, and caramelized white chocolate.

Nama Chocolate and Raw Chocolate: Fresh, melt-in-the-mouth nama chocolate is extremely popular. Silsmaria’s Melty Assort featuring 12 pieces of nama chocolate with different textures and a chocolate spread, and raw chocolate Kyoto waffles combining raw chocolate with waffle, are typical of the fresh chocolate offerings.

Drinks and Snacks: For those wanting a snack at the expo, Godiva’s Chocolixir drinks, chocolate soft-serve, and chocolate-topped waffles are available. Some stands offer chocolate paired with coffee or tea tastings.

Dubai Chocolate and Global Trends: The expo always captures global trends, with recent buzz around Dubai Chocolate, a pistachio-filled chocolate bar that became a viral sensation. International brands bring their limited Valentine editions that are often exclusive to Hankyu.

Chefs, Restaurants & Food Vendors

The vendors are chocolatiers, pastry chefs, and chocolate makers rather than restaurant chefs.

Coco Kyoto: A Kyoto-based bean-to-bar brand known for reward chocolate, using pure Hokkaido fresh cream and homemade chocolate. Their roll cake plate featuring ganache cream is famous, and their Valentine boxes are highly sought after.

Tokyo Chocolat Factory: A Tokyo-based craft chocolatier focusing on innovative flavor combinations and sleek packaging, popular for gifts.

Latitude Craft Chocolate: Known for ethical sourcing and single-origin bars, offering a more minimalist, craft-focused approach to chocolate.

Godiva, Pierre Marcolini, and World Brands: International luxury brands have large, elaborate booths with exclusive Valentine collections. Godiva offers Chocolixir drinks and limited bonbon boxes, while Belgian and French chocolatiers bring their signature creations.

Emerging Japanese Chocolatiers: Around 100 of the 300 brands are emerging or regional Japanese makers, many making their Osaka debut at Hankyu. These include patisseries from Kyoto, chocolatiers from Hokkaido using local milk, and Okinawan brands using brown sugar and sea salt.

Chocolatier Palet d’Or: Known for Japanese craft whisky chocolates, combining whisky from Japanese distilleries with chocolate ganache, a perfect example of Japanese fusion.

Sadaharu Aoki: A Paris-based Japanese patissier whose Valentine collections include 30 kinds of chocolates for Valentine’s Day, including flavors like fruits and tea, with boxes of 9 pieces and larger assortments.

Each vendor is staffed by the chocolatiers themselves or highly trained staff who can explain flavor profiles, best storage, and pairing suggestions.

Food Experience

The experience is immersive, bustling, and highly curated for both gifting and personal indulgence.

Scouting Online Then Visiting: For those who can’t decide among 3,000 types, the official website allows you to scope out what’s available before visiting. The online store runs parallel to the physical event, so you can compare and even order items you miss in person. Even if you plan to visit in person, browsing online first is recommended due to the overwhelming selection.

Department Store Festival Atmosphere: The 9th floor main venue is transformed into a theater-style market with aisles organized by theme or region. The air is filled with the rich aroma of cacao, caramel, and roasted nuts. Samples are offered at many booths, with staff encouraging you to try before you buy.

Theater-Style Market Layout: Recent editions use a theater-style layout with central stages for demonstrations and peripheral stalls. The layout encourages flow and discovery, with show windows on the first floor teasing the collection to passersby outside the store.

Gift Wrapping and Personalization: Hankyu’s legendary gift wrapping service is in full force, with beautiful Valentine-themed wrapping, message cards, and the ability to create custom assortments from different brands. Staff help you curate a gift set based on the recipient’s preferences.

Tasting and Learning: Educational panels where chocolatiers discuss cacao sourcing, the difference between craft and industrial chocolate, and trends like agroforestry chocolate using Amazon fruit jelly and acai chocolate. These panels add depth beyond shopping.

Crowds and Energy: As the largest chocolate festival in Japan, the expo draws huge crowds, especially on weekends. The energy is festive and excited, with many visitors carrying multiple Hankyu paper bags filled with carefully selected chocolates. Despite crowds, the organization is meticulous, with queue systems and rest areas.

Date & Schedule

Location: Hankyu Umeda Main Store

Official Period: Mid Jan – Mid February 2027 (Dates TBD)

The Valentine Chocolate Expo is held annually to coincide with Japan’s Valentine gift-giving season. Japan sees a surge in chocolate consumption around this time due to the tradition of women giving chocolate to men, friends, and colleagues.

Typical Schedule Based on Previous Editions:

Main Venue Hours: The main 9th floor venue typically operates from 10:00 AM to 8:00 PM daily. On the final day, closing may be earlier, around 5:00 PM to 6:00 PM. Satellite shops on other floors follow the department store’s regular hours, generally 10:00 AM to 8:00 PM.

Early Period: The first week features the fullest selection, with all 300 brands present and special opening day limited items. This is the best time for collectors and those seeking rare bean-to-bar releases.

Peak Period: Weekends in the middle of the period are the busiest, with special demonstrations, chocolatier appearances, and tasting events. The 47 prefectures themed bonbons and caramel-chocolate features are highlighted during this time.

Final Days: The last few days see some brands selling out, but also special discounts and last-chance assortments. Online sales often continue a few days after the physical event closes.

Online Sales: The official Valentine Special Page runs concurrently with the physical expo, with some items available only online and some only in-store. Online sales are a good way to check availability and avoid crowds.

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Location & Venue

The venue is one of Japan’s most prestigious department stores in the heart of Osaka’s main transport hub.

Hankyu Umeda Main Store: Address is 8-7 Kakudacho, Kita Ward, Osaka, 530-8350, Japan. The main Valentine venue is on the 9th floor, specifically in the Umeda Souk Central Block Park, Cottage #1 and Cottage #4, with additional venues including the show window on the first floor and satellite shops on each fashion floor.

Umeda District: Umeda is Osaka’s central business, shopping, and transport district. The Hankyu Umeda Main Store is a landmark building with a grand, historic facade and modern interiors. Its 9th floor event hall is famous for hosting Japan’s largest seasonal food expos.

Store Layout: The store’s sales floor space for chocolate is the largest in Japan during the expo. The main five venues are connected by escalators and elevators, with clear signage in Japanese and English directing visitors to the chocolate expo.

Facilities: The department store offers full facilities including restrooms on each floor, rest areas, coin lockers, tax-free counters for international visitors, and a wide range of restaurants on the upper floors for breaks between chocolate shopping.

Atmosphere: The store itself is luxurious but welcoming, with high ceilings, attentive staff, and beautiful displays. During the expo, the chocolate areas are decorated with Valentine-themed decorations, flowers, and lighting that enhances the premium feel.

Getting to the Event

The Hankyu Umeda Main Store is one of the most accessible locations in Japan due to its position at Osaka’s main station complex.

By Train: The Hankyu Umeda Main Store is located approximately 3 minutes on foot from Hankyu Osaka Umeda Station, which is served by the Hankyu Kobe Line, Takarazuka Line, and Kyoto Line. It is around 4 minutes on foot from JR Osaka Station, served by the JR Tokaido Main Line, Osaka Loop Line, and many others. It is also about 3 minutes from Osaka Metro Umeda Station on the Midosuji Line. From anywhere in Kansai, you can reach Umeda with one transfer.

By Subway: Take the Osaka Metro Midosuji Line to Umeda Station, exit and follow signs for Hankyu Department Store. The underground shopping mall Whity Umeda connects many stations.

By Car: For those who opt to drive, paid parking is available at the nearby Hankyu Grandville Parking Lot and the Hankyu Osaka Umeda Station Parking Lot. Parking fees are typically around $3.00 to $5.00 per 30 minutes, with validation available for purchases over a certain amount. However, driving in Umeda is not recommended due to heavy traffic and crowds during the expo.

Accessibility: The Hankyu Umeda Main Store is fully accessible with elevators, escalators, and accessible toilets on all floors. Wheelchairs are available for loan at the store’s service counter.

Where to Stay Nearby

Umeda and central Osaka offer a vast range of accommodation for visitors coming specifically for the expo.

Near Hankyu Umeda Main Store: Hotels such as Hotel Hankyu International, Hilton Osaka, and Hotel Granvia Osaka are located within 2 to 5 minutes walk of the store. These are ideal for those who want to shop and drop off purchases. Prices range from $120.00 to $300.00 per night.

In Umeda and Osaka Station Area: The area around Osaka Station has many business hotels like APA Hotel Umeda, Mitsui Garden Hotel Osaka Premier, and Hotel Monterey Le Frere Osaka, with prices from $80.00 to $180.00 per night. Staying here allows easy access to both Hankyu and JR Osaka Station.

In Namba and Shinsaibashi: For those wanting nightlife and additional shopping, Namba and Shinsaibashi are 10 minutes away by subway and offer hotels from $60.00 to $200.00 per night.

Booking Tips: The Valentine season is busy in Osaka due to chocolate expos at multiple department stores, but not as busy as cherry blossom season. Booking 2 to 4 weeks ahead is usually sufficient. Many hotels offer Valentine packages including chocolate and dinner.

Luggage Storage: If you are doing a day trip, coin lockers are available at Osaka and Umeda stations, and Hankyu Department Store offers temporary storage for large purchases.

Things to Do Before or After the Event

Umeda and central Osaka offer many attractions to combine with chocolate shopping.

Umeda Sky Building Floating Garden Observatory: Just 10 minutes walk from Hankyu, this iconic building offers panoramic views of Osaka, especially beautiful at sunset.

Grand Front Osaka and Shopping: The massive Grand Front Osaka complex next to JR Osaka Station offers additional shopping, including many chocolate and sweets shops that continue the theme, and a wide range of restaurants.

Osaka Castle and Nakanoshima: Take a short train ride to Osaka Castle Park or stroll through Nakanoshima Park with its museums and rose garden.

Dotonbori and Shinsaibashi: Experience Osaka’s famous neon-lit entertainment district with its giant crab signs, street food like takoyaki and okonomiyaki, and extensive shopping.

Kitchen Town – Doguyasuji: For food lovers, visit Doguyasuji Shopping Street, Osaka’s kitchen supply street, where you can buy Japanese knives, ceramics, and food samples.

Chocolate Bar Hopping: After buying chocolates at Hankyu, visit standalone chocolate cafes and bars in Umeda and Nakazakicho, such as Cacao Market and other bean-to-bar shops, to compare.

Restaurants & Local Food to Try

Beyond chocolate, Umeda is one of Japan’s best food districts.

Hankyu Department Store Food Floors: The basement food floors of Hankyu Umeda Main Store, known as depachika, are famous across Japan for their gourmet offerings, including bento boxes, sweets, and deli items. After chocolate shopping, explore these floors for dinner ingredients.

Okonomiyaki and Takoyaki: Try Osaka’s soul food at restaurants in Umeda and nearby. Mizuno and Chibo are famous okonomiyaki restaurants, with dishes from $10.00 to $18.00.

Kushikatsu and Yakitori: Deep-fried skewers and grilled chicken skewers are perfect with beer after a day of chocolate tasting. Daruma and Torikizoku are popular chains.

Ramen and Udon: Umeda has many ramen shops including Ichiran and local favorites, with bowls from $8.00 to $14.00.

Chocolate Paired Dining: Some restaurants in Umeda offer special Valentine menus pairing savory dishes with chocolate, such as mole-inspired dishes and chocolate desserts.

Cafes: For a break, cafes like Lilo Coffee Roasters and Brooklyn Roasting Company offer excellent coffee that pairs well with chocolate purchases.

Dietary & Food Allergy Information

Chocolate contains common allergens, and the expo provides information but careful checking is needed.

Allergen Information: Most chocolates contain milk, soy, and may contain nuts. Many bonbons contain alcohol such as whisky, brandy, or sake. Some chocolates contain wheat, especially those with cookie or waffle components like raw chocolate Kyoto waffle. All booths display allergen information in Japanese, with some English.

Nuts: Many chocolates contain hazelnuts, almonds, pistachios, and other nuts, either as ingredients or through cross-contact. The Dubai Chocolate trend featuring pistachio is especially nut-heavy.

Dairy: Most milk chocolate and white chocolate contain dairy. Dark chocolate may still contain traces. Some craft chocolate brands offer vegan options using alternative milks or pure cacao, but these are limited.

Vegan and Dairy-Free: A growing number of brands offer vegan chocolate using oat milk, almond milk, or pure cacao. Brands focusing on agroforestry chocolate and cacao-less chocolate using alternative ingredients may offer vegan options. Ask staff for vegan recommendations.

Halal: Halal-certified chocolate is limited. Some dark chocolate may be halal-friendly but certification is rare. Check with individual brands.

Language Support: Staff at major brand booths often speak some English and can explain ingredients. The department store’s information counter can provide assistance. Having a translation app helps for detailed allergen questions.

Ticket Information

The Valentine Chocolate Expo is a free-entry department store event.

Admission: There is no admission fee to enter Hankyu Umeda Main Store and visit the Valentine Chocolate Expo venues. You can enter all five venues and satellite shops for free.

Chocolate Pricing Based on Previous Editions: Chocolates are sold per piece, box, or tablet, with prices ranging widely to accommodate both casual gifts and luxury purchases.

Individual Bonbons: Single bonbons and truffles range from $2.00 to $6.00 each, depending on brand and ingredients.

Small Boxes: Boxes of 4 to 9 pieces range from $12.00 to $35.00. For example, a 9-piece fruit and tea themed assortment from Sadaharu Aoki is around $25.00, a 5-piece Japanese craft whisky chocolate box is around $28.00, and a 12-piece pon pon chocolat cat can is around $10.00.

Medium and Large Boxes: Boxes of 12 to 30 pieces range from $20.00 to $70.00. A 30-kind chocolate assortment for Valentine’s Day may cost $60.00 to $90.00. Larger gift boxes and limited editions can range from $50.00 to $150.00.

Tablets and Bars: Single origin tablets and craft bars range from $7.00 to $20.00 each. Specialty items like agroforestry chocolate latch with Amazon fruit jelly cost around $12.00, acai chocolate latch around $7.00, and granola chocolate around $8.00.

Payment: All major payment methods are accepted including cash, credit cards, IC cards, and department store gift cards. Tax-free shopping is available for international visitors for purchases over $35.00.

No Reservation Needed: No reservation is required for general entry. Some special tasting events and chocolatier talks may require advance registration via the Hankyu website.

Official Event Information

Event Name: Valentine Chocolate Expo, also known as Hankyu Valentine Chocolate Hakurankai and Hankyu Valentine Chocolate Expo

Location: Hankyu Umeda Main Store, 8-7 Kakudacho, Kita Ward, Osaka, 530-8350, Japan. Main venue on 9th floor, plus first floor show window and satellite shops on fashion floors

Access: 3 minutes on foot from Hankyu Osaka Umeda Station, 4 minutes on foot from JR Osaka Station. Paid parking available at Hankyu Grandville Parking Lot and Hankyu Osaka Umeda Station Parking Lot

Format: Large-scale chocolate festival with approximately 300 brands and 3,000 varieties, educational panels, tasting events, and online sales

Organizer: Hankyu Hanshin Department Stores, Hankyu Umeda Main Store

Official Website URL as Text: en.japantravel.com/osaka/valentine-chocolate-expo-2022/68482

Additional Official Information as Text: hankyu-dept.co.jp/honten and prnewswire.co.uk for official press releases about the expo

Contact: Hankyu Umeda Main Store at 06-6361-1381

Online Sales: Available via Hankyu Department Store official online shop, Valentine Special Page, allowing scoping before in-person visit

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FAQ

What is the Valentine Chocolate Expo at Hankyu Umeda Main Store?

The Valentine Chocolate Expo at Hankyu Umeda Main Store is said to be the largest chocolate festival in Japan, hosting about 300 brands and 3,000 different chocolate types for sale in one department store. It is held across five venues including the main 9th floor event hall, first floor show windows, and satellite shops on fashion floors, featuring everything from emerging Japanese bean-to-bar makers to world-famous international brands.

Do I need tickets and how much do chocolates cost?

There is no admission fee to enter the expo venues, you only pay for the chocolates you purchase, with no advance tickets required for general entry. Individual bonbons range from $2.00 to $6.00 each, small boxes of 4 to 9 pieces range from $12.00 to $35.00, and larger gift boxes range from $50.00 to $150.00 depending on brand and exclusivity, with tax-free shopping available for international visitors.

What brands and types of chocolate can I find?

You can find around 300 brands including Coco Kyoto, Tokyo Chocolat Factory, and Latitude Craft Chocolate, plus international brands like Godiva and Pierre Marcolini, and many emerging Japanese chocolatiers making their Osaka debut. Types include bean-to-bar tablets, bonbons and truffles, nama fresh chocolate, raw chocolate waffles, caramel-chocolate combinations, Japanese craft whisky chocolates, fruit and tea assortments, and trending items like Dubai Chocolate with pistachio filling.

Can I buy chocolates online if I cannot attend in person?

For those who cannot make it to the event in-person, online sales take place via the Hankyu Department Store official online shop Valentine Special Page, offering a selection of the expo's chocolates. Even if you plan to visit in person, the website is a good way to scope out what's available, compare brands, and plan your route through the massive display before arriving.

How do I get to Hankyu Umeda Main Store?

The Hankyu Umeda Main Store is located approximately 3 minutes on foot from Hankyu Osaka Umeda Station on the Kobe, Takarazuka, and Kyoto lines, and around 4 minutes on foot from JR Osaka Station on the Tokaido and Loop lines, making it one of the most accessible locations in Osaka. For those who drive, paid parking is available at the nearby Hankyu Grandville Parking Lot and Hankyu Osaka Umeda Station Parking Lot, though public transport is recommended due to crowds.

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