Anuga Select Japan 2027 – Tokyo

• April 13, 2027
  Event date:
• April 15, 2027
  Event end:

What to expect

Anuga Select Japan 2027 – Tokyo, Japan is a premier international trade fair for healthy, sustainable food and beverages, focused on the East Asian market. Organized by Koelnmesse Co., Ltd., one of the world’s leading organizers of food and beverage trade fairs, and part of the globally renowned Anuga family, the event premiered in 2024 in Tokyo and has rapidly grown into one of Asia’s most relevant platforms for conducting business with Japan’s fine food and beverage industry.

What to expect is a specialized B2B showcase where healthy and sustainable foods and beverages of all kinds take the stage. More than ever before, there is a global hunger for foods that are both good for our bodies and good for our planet, and Anuga Select Japan addresses this demand by bringing together global food and beverage professionals, manufacturers, buyers, and distributors under the internationally recognized Anuga brand.

The fair is organized in partnership with Japan Food Journal and co-located with FABEX, Dessert, Sweets & Bakery Festival, PB-OEM, Japan Noodles Industry Fair, and Premium Food Shows, creating a comprehensive food networking business platform that reaches various cross segments of the industry. A health-conscious nation, Japan serves as a regional hub and entry point into the East Asian market, making this event essential for companies seeking to expand in Asia.

Event dates

Trade Fair Name: Anuga Select Japan 2027

Brand Family: Anuga worldwide – Global leading trade fair for food and beverage

Organizer: Koelnmesse Co., Ltd. – Project management Email anuga-japan@koelnmesse.jp – Tel +81 3 5357 1280

Early Application Deadline: August 31, 2026

Application Deadline: November 30, 2026

Venue: Tokyo Big Sight, Tokyo, Japan

Official Website: https://www.anuga-japan.com/

Event Period: April 13–15, 2027

Opening Schedule:

April 13, 2027: Tuesday, first exhibition day, opening of exhibition halls, start of business meetings, trend presentations, and product showcases

April 14, 2027: Wednesday, second exhibition day, full programme of conference sessions, tastings, buyer meetings, and networking events

April 15, 2027: Thursday, third and final exhibition day, closing in afternoon with final business appointments

Daily Hours: Typically 10:00 am to 5:00 pm, with last day entry before 2:00 pm as per previous editions

All main exhibition and conference activities are held within this three-day period at Tokyo Big Sight.

Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.

Venue & exhibition site

Venue Name: Tokyo Big Sight – Tokyo International Exhibition Center

Address: 3-11-1 Ariake, Koto-ku, Tokyo 135-0063, Japan

Venue Profile: Tokyo Big Sight is Japan’s largest exhibition and convention center, renowned for its distinctive architecture and waterfront location in Ariake, Koto. The venue offers vast, modern exhibition halls, conference facilities, and excellent transport links, making it the preferred location for international food trade fairs.

Exhibition Site Layout: Anuga Select Japan occupies a dedicated hall within Tokyo Big Sight, alongside partner fairs including FABEX and Dessert, Sweets & Bakery Festival. The layout is designed for efficient business flow, with wide aisles, tasting zones, seminar stages, and business matching lounges.

Facilities: The site includes exhibitor service centers, business matching lounges, conference stages for trend presentations, and catering facilities. Koelnmesse’s global competence in food fairs ensures smooth operation, with support for exhibitors including stand construction, logistics, and translation services.

Location Context: The central location facilitates access for international visitors, with direct connections to Haneda and Narita airports, major hotels, and Tokyo’s business districts. The venue is part of a larger complex that hosts concurrent food events, enhancing visitor flow and creating synergies across sectors.

Full event programme

The full event programme is designed to maximize business opportunities, product discovery, and industry knowledge in healthy and sustainable food.

Exhibition Programme: The core programme is the exhibition itself, where exhibitors present healthy and sustainable foods and beverages of all kinds, including organic products, plant-based foods, functional beverages, low-sugar confectionery, and sustainable packaging solutions.

Conference Stage Programme: Dedicated stages host trend presentations, market analysis for Japan and East Asia, and expert talks on consumer behavior, health-conscious nutrition, sustainability, and climate change impacts on food systems.

Tasting and Product Demonstration Programme: Live tasting sessions, chef demonstrations, and product launches allow visitors to experience new products firsthand.

Business Matching Programme: Organized business matching service connects exhibitors with pre-qualified buyers, importers, and retailers based on product interests.

Co-location Synergy Programme: As part of a cluster of food shows including FABEX, Dessert, Sweets & Bakery Festival, PB-OEM, Japan Noodles Industry Fair, and Premium Food Shows, visitors can attend multiple fairs with one ticket, exploring synergies across the entire food and beverage value chain.

Networking Programme: Evening networking receptions and business lounge meetings facilitate relationship building with key decision makers.

Key speakers & keynote speakers

Key speakers and keynote speakers at Anuga Select Japan are industry leaders and market experts providing insights into healthy and sustainable food trends.

Market Analyst Speakers: Representatives from leading market research firms such as Euromonitor, Mintel, and Innova Market Insights present trends in healthy eating, sustainable food consumption, and innovation drivers in Japan and East Asia.

Industry Leaders: CEOs and senior executives from major food manufacturers, both Japanese and international, share strategies for product innovation, sustainability initiatives, and market expansion.

Retail and Buyer Speakers: Senior buyers from Japanese supermarkets, convenience store chains, department stores, and e-commerce platforms discuss sourcing criteria for healthy and sustainable products.

Sustainability Experts: Experts in food technology, climate change, and sustainable agriculture address challenges and solutions for producing foods that are good for bodies and planet.

Anuga Worldwide Speakers: Speakers from Anuga network provide global perspective, with Anuga itself hosting 7,972 exhibitors from 106 countries with 90 percent international exhibitors, connecting East Asian developments with worldwide innovations.

Engagement Format: Keynotes, panel discussions, and trend presentations on dedicated stages within exhibition hall, with simultaneous translation for international participants.

Conference sessions & tracks

Conference sessions and tracks at Anuga Select Japan focus on actionable insights for healthy and sustainable food industry.

Track – Healthy Nutrition and Functional Foods: Analysis of health-conscious consumer trends in Japan, functional foods, organic products, plant-based nutrition, and personalized nutrition.

Track – Sustainability and Climate Action: Sustainable agriculture, carbon footprint reduction, food waste prevention, and eco-friendly packaging solutions.

Track – Product Innovation and Development: New product development for healthy foods, clean label demands, alternative proteins, and innovative beverage solutions.

Track – Retail and Market Entry: Strategies for entering Japanese retail channels, convenience store trends, e-commerce growth, and cross-border trade in East Asia.

Track – Food Technology and Manufacturing: Production technology, automation, quality control, and food safety standards for healthy and sustainable foods.

Track – Global Food Outlook: Insights from Anuga worldwide on global food trends, with focus on how East Asian innovations influence worldwide markets and how global trends can be adapted for Japan.

Each track includes presentations by exhibitors, market experts, and retail buyers.

Session times & schedule

Session times and schedule are organized to optimize visitor flow and business efficiency.

Morning Sessions: Morning hours reserved for exhibition opening, first business appointments, and early trend presentations on main stage.

Midday Sessions: Late morning to early afternoon includes peak exhibition hours, product tastings, and panel discussions, with lunch networking in business lounges.

Afternoon Sessions: Afternoon periods continue exhibition activities, business matching meetings, and live demonstrations.

Evening Networking: Late afternoon features networking receptions and informal business meetings before hall closing.

Daily Schedule Structure: Exhibition halls open mid-morning and close late afternoon, with conference stage sessions scheduled throughout the day to avoid conflict with key business hours. Detailed session schedule provided in official event guide and mobile app.

Partner Fair Timing: FABEX and other partner fairs run concurrently, allowing visitors to move between halls during same operating hours.

Ticket types & registration

Ticket types and registration for Anuga Select Japan are designed for trade visitors, with previous edition pricing converted to USD. The event is a trade-only B2B fair.

Trade Visitor Ticket – Pre-registered:

Early Pre-registration: 0 USD – Free for qualified trade visitors who pre-register online via official website. Includes 3-day entry to Anuga Select Japan and all partner fairs including FABEX and Dessert, Sweets & Bakery Festival.

Standard Pre-registration: 0 USD – Free pre-registration typically remains available, encouraging early sign-up for business matching.

On-site Registration:

On-site Ticket: 45 USD – Equivalent to approximately 5,000 JPY for visitors registering at Tokyo Big Sight without pre-registration. Includes 3-day e-ticket valid for all co-located fairs. Entry on last day before 2:00 pm.

Exhibitor Passes: Exhibitor badges included in exhibitor package, with additional exhibitor staff badges available at 30 USD per extra badge.

Business Matching Service: Included in trade visitor registration, with optional premium business matching at 100 USD for guaranteed pre-arranged meetings with key buyers from major retail chains.

Important Notes: All ticket times use exhibition’s local time. E-ticket delivery – No physical tickets needed, check My Tickets after payment to access e-ticket. Trade proof such as business card may be required at entrance to verify trade status.

Pricing Basis: Based on 2026 edition where 3-day ticket for Anuga Select Japan at Tokyo Big Sight was offered as e-ticket with free pre-registration policy for trade visitors.

Registration deadlines

Registration deadlines are enforced to ensure smooth entry and business matching.

Early Application Deadline for Exhibitors: August 31, 2026 – Early application offers reduced rates and preferred stand location.

Application Deadline for Exhibitors: November 30, 2026 – Final deadline for exhibitor applications, with stand allocation on first-come, first-served basis after early deadline.

Trade Visitor Pre-registration Deadline: Online pre-registration for free trade visitor ticket typically closes a few days before exhibition opening. Early pre-registration recommended to secure free entry and access to business matching platform.

Business Matching Registration Deadline: Registration for organized business matching service closes approximately two weeks before event to allow for meeting scheduling.

On-site Registration: On-site registration available at Tokyo Big Sight entrance during exhibition hours, with on-site fee applicable. Last day entry before 2:00 pm.

Visa Support Deadline: For international visitors requiring invitation letters for visa application, request must be submitted at least one month before event via organizer at anuga-japan@koelnmesse.jp.

Exhibitor list & major companies

Exhibitor list and major companies at Anuga Select Japan reflect the diversity and quality of healthy and sustainable food industry.

Exhibitor Categories: Exhibitors include manufacturers of healthy foods, organic products, plant-based foods, functional beverages, sustainable snacks, and eco-friendly packaging, alongside ingredients and production technology providers.

Exhibitor Scale: In 2025 edition, Anuga Select Japan and partner fairs reported 992 exhibitors, with previous year 2024 reporting over 900 exhibitors and over 55,000 visitors, and 2025 edition expecting nearly 60,000 visitors, demonstrating expanding influence.

International Participation: Anuga Select Japan attracts 34 exhibitors from 8 countries expected in focused healthy foods segment, with 82 percent international exhibitors in Anuga worldwide network, alongside strong Japanese exhibitor base.

Major Company Profile: Exhibitors include leading Japanese food manufacturers specializing in healthy and traditional foods, international organic brands, plant-based protein companies, and sustainable packaging innovators, alongside emerging startups.

Newcomers and Startups: Dedicated zones for new exhibitors and startups showcase innovative healthy and sustainable products, allowing buyers to discover emerging brands.

Exhibition halls & floor plan

Exhibition halls and floor plan for Anuga Select Japan are designed for efficient business navigation.

Hall Layout: Tokyo Big Sight hall for Anuga Select Japan is divided into clearly marked zones based on product categories – healthy foods, organic products, beverages, sustainable packaging, and ingredients. This segmentation allows buyers to quickly locate relevant suppliers.

Floor Plan Features: Wide aisles for easy movement, dedicated tasting areas, seminar stages located centrally for high visibility, and business matching lounges near entrance for convenience.

Co-location Layout: FABEX, Dessert, Sweets & Bakery Festival, PB-OEM, Japan Noodles Industry Fair, and Premium Food Shows located in adjacent halls, with connecting corridors allowing seamless movement between healthy foods and wider food sectors.

Visitor Services: Information counters at hall entrances provide floor plans, exhibitor lists, and event guides. Digital floor plan available via official website and mobile app.

Logistics: Loading docks for exhibitors, storage areas, and exhibitor service centers located at rear of hall for smooth operation.

Networking & business meetings

Networking and business meetings are core to Anuga Select Japan value proposition as a B2B trade fair.

Business Matching Platform: Official online platform allows exhibitors and visitors to pre-arrange meetings based on product interests, with meeting tables provided in business lounge areas.

Buyer Programs: Hosted buyer programs invite key buyers from major retail chains, supermarkets, convenience stores, importers, and distributors in Japan and East Asia, with pre-scheduled meetings with exhibitors.

Networking Lounges: Dedicated business lounges provide quiet areas for meetings, with complimentary refreshments and meeting support services.

Evening Receptions: Networking receptions hosted by Koelnmesse and sponsors provide informal environment for relationship building after exhibition hours.

Co-event Networking: Co-location with multiple food shows expands networking opportunities, allowing healthy foods professionals to connect with wider food and beverage industry.

Industry sectors & highlights

Industry sectors and highlights at Anuga Select Japan reflect current trends in healthy and sustainable food.

Healthy Foods Sector: Organic foods, plant-based foods, functional foods, low-sugar and low-salt products, and personalized nutrition solutions.

Beverage Sector: Functional beverages, organic drinks, plant-based milks, and sustainable beverage packaging.

Sustainable Foods Sector: Sustainably sourced ingredients, carbon-neutral products, and circular economy solutions.

Ingredients Sector: Natural ingredients, alternative proteins, functional ingredients, and clean label solutions.

Packaging Sector: Sustainable packaging, recyclable materials, and innovative pack designs for healthy foods.

Highlights: Focus on health and wellness, sustainability, and climate action, with Japan as a health-conscious nation serving as regional hub and entry point into East Asian market. Event addresses imminent threats posed by climate change and growing demand for foods good for bodies and planet.

Event rules & visitor information

Trade-Only Policy: Anuga Select Japan is exclusively for trade visitors. General public, including children under 18, not admitted. Proof of trade status such as business card or company registration may be required.

Badge Policy: Visitor badges must be worn visibly at all times within exhibition halls. Badges are non-transferable and must be presented at entrance. Lost badges require re-registration at on-site rate.

Photography Policy: Photography may be restricted in certain exhibitor booths at exhibitor’s discretion. General photography for personal business use allowed, but commercial photography requires permission.

Sampling Rules: Product sampling allowed within exhibitor booths following food safety regulations. Visitors should dispose of waste in designated areas.

Safety and Conduct: Professional conduct expected. Organizer reserves right to remove visitors violating event rules. Emergency exits and procedures clearly marked.

Payment and Currency: On-site purchases of tickets or services payable in Japanese Yen. Credit cards accepted for on-site registration. All pricing displayed in USD for international reference, but payment processed in JPY equivalent.

E-ticket Policy: No physical tickets needed. E-ticket QR code accessible via My Tickets after payment, to be scanned at entrance turnstiles.

How to get there

By Train: Tokyo Big Sight is accessible via Yurikamome Line to Tokyo Big Sight Station or Rinkai Line to Kokusai-Tenjijo Station, both within short walking distance of exhibition hall. From Tokyo Station, take JR Yamanote Line to Shimbashi, then Yurikamome Line to Tokyo Big Sight Station, travel time approximately 30 minutes, cost around 4 USD to 6 USD.

From Airports: From Haneda Airport, take Tokyo Monorail to Tennozu Isle, then transfer to Rinkai Line to Kokusai-Tenjijo Station, travel time approximately 30 minutes, cost around 5 USD to 7 USD. From Narita Airport, take Narita Express or Access Express to Shimbashi, then Yurikamome Line, travel time approximately 90 minutes, cost around 15 USD to 25 USD, or take limousine bus to Tokyo Big Sight area hotels.

By Taxi: Taxi from central Tokyo to Tokyo Big Sight takes 20 to 40 minutes depending on traffic, costing approximately 30 USD to 70 USD. From Haneda Airport, approximately 40 USD to 60 USD.

Walking: Within Tokyo Big Sight complex, internal walkways connect halls. Allow 10 to 15 minutes to move between halls.

Public transport & parking

Public Transport: Tokyo’s public transport is extensive. Yurikamome Line provides direct access to Tokyo Big Sight Station, while Rinkai Line serves Kokusai-Tenjijo Station. Both lines connect to major hubs such as Shimbashi, Toyosu, and Osaki, with frequent service.

IC Cards: Suica, Pasmo, and other IC cards accepted on Yurikamome, Rinkai Line, JR, and metro lines, allowing seamless travel.

Parking: Tokyo Big Sight has on-site parking facilities but spaces are limited during large events and rates are relatively high, typically 2 USD to 4 USD per hour with daily caps of 15 USD to 20 USD. Public transport is strongly recommended due to expected large attendance of nearly 60,000 visitors across partner fairs.

Bus Services: Shuttle buses may operate between major hotels and Tokyo Big Sight during exhibition period, with airport limousine buses serving nearby hotels.

Accessibility: Tokyo Big Sight is fully barrier-free with elevators, escalators, and accessible restrooms. Yurikamome and Rinkai Line stations have elevators and tactile guidance.

Accommodation areas

Ariake and Odaiba Area: Closest to venue, hotels ranging from 120 USD to 300 USD per night, including Tokyo Bay Ariake Washington Hotel, Hotel Trusty Tokyo Bayside, and Grand Nikko Tokyo Daiba. Highly convenient for early access to exhibition.

Shimbashi and Ginza Area: Central Tokyo business district, hotels from 100 USD to 250 USD, including The Prince Park Tower Tokyo, Park Hotel Tokyo, and numerous business hotels. Direct Yurikamome access to venue.

Tokyo Station and Marunouchi Area: Major hotel hub, hotels from 150 USD to 400 USD, including Palace Hotel Tokyo and Tokyo Station Hotel, ideal for international travelers.

Shinjuku and Shibuya Area: Entertainment and business districts, hotels from 80 USD to 200 USD, with vibrant dining and nightlife, accessible via JR and metro to Shimbashi then Yurikamome.

Booking Advice: Tokyo hotels during spring exhibition season are in high demand, early booking at least three months in advance recommended. Many hotels offer shuttle services to Tokyo Big Sight during major fairs.

Previous year’s highlights

Previous year’s highlights demonstrate Anuga Select Japan’s rapid growth as a key platform for healthy and sustainable foods.

In 2024, over 55,000 visitors joined over 900 exhibitors at all of Anuga Select Japan’s partner fairs, including FABEX and related shows. In 2025, the event reported 992 exhibitors across partner fairs, with nearly 60,000 visitors expected, showing expanding influence. The 2025 edition took place at Tokyo Big Sight with 932 exhibitors reported in some listings and floor size expanding to accommodate growth.

Highlights included dedicated zones showcasing healthy and sustainable innovations, live tasting sessions, and business matching that facilitated numerous deals between Japanese retailers and international suppliers. The focus on foods good for bodies and planet resonated strongly with Japan’s health-conscious consumer base.

The event received positive feedback for professional organization, quality of attendees, and effectiveness as a marketplace. As part of Anuga worldwide family, which includes Anuga in Cologne with 7,972 exhibitors from 106 countries, Anuga Select Japan benefits from global expertise and continues to grow as regional hub and entry point into East Asian market.

Official registration & tickets

Official Website: https://www.anuga-japan.com/

Organizer Contact: Koelnmesse Co., Ltd., 11F 3-5-2 Kojimachi, Chiyodaku, Tokyo – Email anuga-japan@koelnmesse.jp – Tel +81 3 5357 1280

For Exhibitors Contact: anuga-japan@koelnmesse.jp – Early Application Deadline August 31, 2026 – Application Deadline November 30, 2026

Trade Visitor Registration: Online pre-registration via official website for free trade visitor ticket. On-site registration available at Tokyo Big Sight entrance during exhibition hours, with on-site fee applicable.

E-ticket System: No physical tickets needed. E-ticket delivery via My Tickets after payment, QR code to be scanned at entrance. Important notes – All ticket times use exhibition’s local time, on last day enter before 2:00 pm.

Co-event Access: One ticket provides access to Anuga Select Japan and all partner fairs including FABEX, Dessert, Sweets & Bakery Festival, PB-OEM, Japan Noodles Industry Fair, and Premium Food Shows.

All official information, including exhibitor list, floor plan, and conference programme, should be obtained from official website to ensure accuracy.

Location

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