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June 24, 2026
Event date:
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November 13, 2026
Event end:
Overview
The Japan International Food and Beverage Expo is one of the premier business-to-business trade shows in Asia, serving as an essential gateway for global and domestic companies looking to establish their presence in the Japanese and broader Asian markets. Held biannually, this massive event brings together an extensive array of food and beverage products from all corners of the globe, transforming the venue into a vibrant hub of culinary innovation and commercial opportunity. The expo acts as a specialized platform where international manufacturers can connect directly with influential buyers, distributors, and importers looking to bring new flavors and trends to consumers.
The event structure is divided into highly focused specialized shows, including dedicated sections for general foods, wine and spirits, gourmet items, and fresh produce. This meticulous organization allows industry professionals to navigate the expansive exhibition floor efficiently and discover products tailored to their exact business needs. Attendees can explore a diverse marketplace that features everything from artisanal regional specialties and traditional Japanese ingredients to pioneering functional health foods and high-quality international brands, showcasing the evolving dynamics of the global food industry.
By gathering thousands of trade visitors and exhibitors under one roof, the exhibition fosters a high-energy environment optimized for commercial growth and strategic partnerships. Attendees can participate in face-to-face negotiations, experience direct tasting sessions, and gain critical insights into Asian consumer behavior and distribution networks. Organized by RX Japan, the country’s leading trade show organizer, this expo consistently sets the benchmark for quality, efficiency, and professional networking within the global food and beverage sector.
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Event Highlights
- Specialized Sub-Shows: The exhibition features multiple focused zones including JFEX Food, JFEX Wine & Spirits, JFEX Premium, and JFEX Fresh to streamline specific product sourcing.
- Business Matching Programs: Attendees can leverage an exclusive pre-scheduled appointment system to lock in priority business meetings with global manufacturers and suppliers.
- Multi-Show Badging Access: A single visitor badge grants seamless entry to concurrent major industry trade events including Japan’s Food Export Fair and Food LogiX.
- Global Product Debuts: Hundreds of international exhibitors utilize this major B2B platform to launch unique and differentiated food brands into the Asian marketplace.
Why Attend
This premium trade exhibition provides an invaluable arena for professionals aiming to diversify their product catalogs and gain a distinct competitive edge in the food industry. Visitors have the unique opportunity to taste and verify high-quality products directly from international manufacturers, eliminating intermediaries and establishing reliable supply chains. The business-centric layout and structured matching services ensure that your time spent on the floor translates directly into tangible commercial partnerships and streamlined procurement agreements.
The event is ideal for food importers, wholesalers, retail buyers, supermarket procurement managers, and e-commerce store operators seeking unique, high-margin inventory. It is also highly beneficial for hospitality professionals, hotel purchasing agents, and restaurant group owners who want to stay ahead of global culinary trends and consumer demands. By attending, industry professionals gain firsthand access to emergent market insights, breakthrough packaging technologies, and exclusive global brands that are not yet available in the mainstream consumer market.
Date & Duration
- Event Date: June 24 to June 26, 2026, for the summer edition, and November 11 to November 13, 2026, for the winter edition.
- Event Duration: Three days per edition, with daily operational show hours running from 10:00 AM to 5:00 PM.
Visiting this event? Don’t miss out on these amazing activities and local experiences while you’re here.
Ticket Information
- How Tickets Are Sold: Tickets are available exclusively online through the official event website via an advanced registration portal for industry professionals.
- Admission Type: Trade-only general admission registration which grants entry badge access to all major concurrent trade halls and specialized exhibition zones.
- Ticket Pricing: Free Admission is granted to all industry visitors who complete their pre-registration online before the specified event deadline, while an on-site admission fee of approximately 32 dollars is charged for late registrants or non-registered walk-ins.
- Special Seating Options: Not applicable as this is a continuous trade exhibition show floor layout without designated arena seating configurations.
- VIP Options: Premium buyer status and executive lounge access are available for pre-qualified international importers and large-scale corporate procurement directors through the official executive invitation program.
Venue / Location
- City and Country: Tokyo, Japan
- Venue Name: Tokyo Big Sight Exhibition Center
- Google Maps Address: 3 Chome-11-1 Ariake, Koto City, Tokyo 135-0063, Japan
Contact Information
- Email: jfex-en.jp@rxglobal.com
- Phone Number: +81-3-6739-4133
- Official Website: https://www.jfex.jp/jfex/en-gb.html
- Social Media Links:
- https://www.facebook.com/profile.php?id=61558049579081
- https://www.instagram.com/jfex_rx/
- https://www.linkedin.com/company/jfex-japan
- https://www.youtube.com/channel/UCwK3HGsvsB2giHdbVFFRVkw
- https://x.com/JFEX_rx
Getting There
- Nearest Airport: Haneda International Airport located approximately 15 kilometers away from the exhibition venue.
- Nearest Train/Metro Station: Kokusai-Tenjijo Station on the Rinkai Line or Tokyo Big Sight Station on the Yurikamome Monorail Line.
- Bus Routes or Public Transport Options: Toei Bus routes originating from Tokyo Station Marunouchi South Exit or Monzen-Nakacho Station stop directly at the venue complex.
- Parking Availability: Large-scale underground and open-air public vehicle parking facilities are available directly across the Tokyo Big Sight venue grounds.
- Directions by Car: Access the venue via the Metropolitan Expressway Bayshore Route by taking the Daiba Output or the Ariake Output exit ramps.
What is this event?
The Japan International Food and Beverage Expo is a dedicated business-to-business trade exhibition that acts as a premier sourcing platform for the Asian food market. It brings together global manufacturers, suppliers, and agricultural producers to showcase their latest products directly to verified professional commercial buyers.
The event features specialized pavilions for various sectors including fresh agricultural goods, processed foods, premium delicacies, and international wines and spirits. It functions strictly as a professional marketplace focused on driving corporate partnerships, import-export agreements, and bulk purchasing contracts.
Why is it popular?
The expo is highly popular because it offers direct, centralized access to exclusive and differentiated global food products that are challenging to source elsewhere in Asia. It provides an efficient platform for corporate buyers to complete a year’s worth of international sourcing and face-to-face vendor negotiations in just three days.
Its integration with concurrent government-supported export fairs and logistics exhibitions creates an unmatched networking ecosystem for the food industry. The reputation of the event organizer ensures high-quality international participation and a steady influx of cutting-edge culinary and packaging innovations.
Tips before you go
- Register online well ahead of the official pre-registration deadline to secure your complimentary visitor badge and avoid on-site registration processing fees.
- Utilize the digital business matching platform weeks before the show opens to schedule concrete appointment slots with targeted international exhibitors.
- Bring a substantial supply of corporate business cards as they are strictly required for networking, entry verification, and exchanging contact details at booths.
- Wear highly comfortable business walking shoes because the exhibition halls span massive distances across the Tokyo Big Sight complex.
- Download the official digital floor plan and exhibitor directory onto your mobile device to map out your targeted product sourcing route efficiently.
Attendee Experiences
- Sourcing new international wines was incredibly smooth thanks to the highly organized specialized layout of the exhibition halls.
- The pre-scheduled business matching service allowed me to connect directly with major manufacturers without waiting around at busy booths.
- I managed to secure three exclusive distribution contracts for my retail stores during the first two days of the summer event.
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FAQ
What is the entry policy regarding general public consumers and children at this exhibition?
This expo is strictly a business-to-business trade event reserved exclusively for industry professionals, corporate buyers, and commercial trade visitors. General public consumers, individuals under the age of eighteen, and children are completely barred from entering the exhibition halls to maintain a professional negotiation environment.
Are translation and interpretation services available for international buyers interacting with exhibitors?
The show management office provides dedicated lists of certified freelance interpreters and professional translation agencies that buyers can hire independently for their meetings. Additionally, many international pavilions and large-scale corporate booths feature bilingual or multilingual staff members to assist with cross-border business negotiations.
Can visitors purchase individual food and beverage products directly from the exhibition booths to take home?
Direct retail sales of exhibition samples to visitors for personal consumption are strictly prohibited on the trade show floor during the event. All interactions are intended for commercial sample tasting, bulk ordering, and establishing long-term corporate supply contracts between manufacturing exhibitors and business buyers.
Does my visitor badge allow me to enter the concurrent food logistics and export trade shows running at the venue?
Yes, the registration system provides a unified entry badge that gives all registered attendees complete access to the main expo along with the concurrent events. This allows business professionals to seamlessly inspect the entire food supply chain from raw product sourcing up to specialized import-export logistics.
How can international exhibitors and visitors obtain official visa support documentation for traveling to Japan?
The event organizer provides general travel information and lists of recommended accommodation partners on the official website to assist international attendees with their planning. However, the show management team does not issue official visa invitation letters or provide direct legal visa sponsorship documentation for foreign event attendees.
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